Coworking has become a multi-billion dollar hospitality industry with several lifestyle brands emerging.

Bits vs. Bricks and Branding: Coworking gets a $5B Valuation

Bits vs. Bricks & Branding: The Math behind a $5 Billon Coworking Company Valuation Much has been made lately of the value of investing in “bits vs. atoms”, that is to say investing in the digital bits and bytes of technology companies vs. the bricks and brands of traditional manufacturing and consumer businesses. The highest… Read more »

Social media should be used to complement a PR campaign to drive continued media exposure and interest of editors for your business.

Top 5 PR Tips for 2015 to Get Your Brand Noticed

Guest post by Ruby Media Group CEO, Kris Ruby It is important to properly allocate resources for a cross channel strategy that aligns with your overall business objectives. Every solid PR plan starts with a cohesive strategy. To ring in 2015, here are the top 5 key ideas to consider when creating a proactive digital… Read more »

History of the Office: Coworking our way Back to the Future

Writer and satirist, Lucy Kellaway takes a look into what the office was and how history has shaped modern office design. But have these changes improved the way we work?  The open plans of the 60’s “B.C.” (before cubicles or before coworking) look alot like corporate coworking, but how things have changed. In this piece,… Read more »

Small Spaces, Small Surfaces Most people are strapped for it; anyone who has lived in a New York City apartment craves it; and it is something most of us take for granted in the workplace.

Top 3 Tips for an Effective Home Office

Small Spaces, Small Surfaces Most people are strapped for it; anyone who has lived in a city apartment craves it; and it is something most of us take for granted in the workplace. What is it? Why, space of course. Here on the Inspired Worklife we often feature companies who have made their offices more inspiring and motivating by… Read more »

Although Serendipity Labs Coworking CEO John Arenas argues that actual balance probably shouldn't be the goal, there are ways to avoid the prospect of over-intrusive priorities that create instability.

Time for Work-Life Balance

Although Serendipity Labs CEO John Arenas argues that actual balance probably shouldn’t be the goal, there are ways to avoid the prospect of over-intrusive priorities that create instability. Because the shift toward a global workplace has made 24-7 access the norm, it is rare to come across someone who does not have a cell phone in his hands…. Read more »

Big businesses with established brands are not only more risk-averse, they are also more inclined to maintain the status quo at any cost, even if it means being less impartial or even forthright with customers.

“As a small business person, you have no greater leverage than the truth.” — John Greenleaf Whittier

The advice from influential poet and fervent abolitionist John Greenleaf Whittier may be more useful in our own time than it was nearly 200 years ago. Big businesses with established brands are not only more risk-averse, they are also more inclined to maintain the status quo at any cost, even if it means being less… Read more »

The Common Desk series gives viewers a virtual experience of the coworking culture.

Is Virtual Coworking a Thing?

Using a concept not unlike Weiden + Kennedy’s Real Life at Work installation, Dallas-based coworking space The Common Desk enlisted its employees to create a storyline and film a four-episode series on its workplace culture to appear on Facebook, Twitter, and YouTube each week. A Reality TV take on The Office? Maybe not. But the… Read more »

Knowledge workers, more than any other, are the ones most closely associated with the need for flexible work life.

Top 3 Motivators for Knowledge Workers

Knowledge workers, more than any other, are the ones most closely associated with the need for flexible work life. They are also the key to winning in the future of global business competition. Therefore, knowing what will attract and impress those workers and help them feel comfortable is something every business should consider. Health, wellness,… Read more »

Shared workplaces provide access to resources and spaces designed for fortuitous encounters, so the master networker can thrive.

The Top 2 Factors for Effective Networking

According to Scott Gerber, founder of the Young Entrepreneur Council, there are two major tools required for being a better networker: 1. access to resources, and 2. abandon your agenda. Aim to help and connect other people before looking for something in exchange. The person who is known for connecting others ends up being top-of-mind… Read more »

As the demand for modern design in highly-functional office space increases, research is emerging that highlights what features work best.

The Design Discipline of Delivering Inspiration

As the demand for modern design in highly-functional office space increases, research is emerging that highlights what features work best. Serendipity Labs CEO, John Arenas explains why a well-planned environment increases both collaboration and privacy while maximizing space and reducing overhead. There aren’t many office environments that face the discipline of workers voting with their… Read more »