News Clippings

Serendipity Labs has been known for its hospitality-focused approach to serviced workspaces and for powering its growth through the franchise model. Twenty-seventeen proved to be a successful year for the coworking brand, opening various new locations both in established and new markets.

Following the company’s announcement that it awarded franchises for 22 locations across 4 new US markets, Allwork.Space spoke with Paula Gomprecht, VP of Marketing, to learn more about their plans for 2018, international expansion, and their brokerage partnership with JLL.

Allwork.Space: How many new locations did Serendipity Labs open in 2017, and where?

Paula Gomprecht: We currently have 125 locations under development across the US. In 2017, we opened Bethesda, Maryland; Dallas, Texas, and Columbus, Ohio, with Nashville and New York City under construction. We also announced signed leases for new locations in Denver, Alpharetta, Atlanta, Houston, and Greenville, SC.

Allwork.Space: Will any of the upcoming 22 locations in Phoenix, St. Louis, Indianapolis, and Pittsburgh be company-owned?

In each market we are opening at least one company-owned location in the central business districts, while our franchisees open in the suburbs. This is part of our strategy of creating a hub and spoke network in each market.

Source, Cecilia Amador, Serendipity Labs Discusses International Expansion Plans And JLL Partnership, Allwork.Space.

New co-working spaces often struggle to reach prospective tenants because they lack backing from brokers. Serendipity Labs is approaching the issue with a teamwork-makes-the-dream-work mentality and has brought in JLL to pilot the program in Dallas by leasing up its space in Hall Arts.

Office tenants are gravitating toward flexible/shorter leases. Co-working spaces are one way to that end but often suffer from a disconnect between themselves and brokers because the business model is unfamiliar and unconventional.

Serendipity’s solution is a partnership with JLL. JLL’s role is essentially that of a listing agent, according to Serendipity Labs founder and CEO John Arenas.

“Much like a landlord hires a real estate company to market their space, we’re doing the same thing,” Arenas said.

Paying brokers to wrangle deals for co-working facilities is not a new phenomenon. What is new is a partnership resembling that of an office building and a listing agency where the agency gets an additional commission for filling the space.

Dallas is a pilot location for this strategy, and Arenas is pleased with the results so far.

One of the advantages to having a separate entity representing the co-working space is that brokers feel they can trust the third party to keep negotiations private, especially in cases where companies are downsizing, according to Arenas.

Employing JLL’s name recognition helps Serendipity Labs bridge the gap and garner brokers’ trust. Arenas said this is key in his company’s pursuit of enterprise-level tenants.

“The brokerage community is very important to us because we are targeting larger groups … real estate brokers, they have a client who has a need for a certain amount of space, and they want to be able to trust the process of bringing that person in,” Arenas said. “By having JLL as our partner that interfaces directly with the brokerage community, other brokers know that that is a trusted approach to bringing a client in.”

Hall Arts is one of eight Serendipity co-working spaces planned for the DFW Metroplex. Arenas sees it as an area full of potential for the co-working industry and sees his leasing strategy as an important method for establishing legitimacy in the market.

Source, Jeremiah Jensen, Serendipity Labs Pilots Broker Partnership Program In Dallas, Biz Now Dallas-Fort Worth.

Serendipity Labs, Inc. today announced it has awarded exclusive development areas to franchisees who will add 22 locations in four cities across the country. The combined development schedule represents more than $30 million in additional capital for the coworking network in St. Louis, MO; Phoenix, AZ; Indianapolis, IN; and Pittsburgh, PA.

Terra Properties, led by CEO Robert Bowman, will develop St. Louis, MO and will open six Labs in total. Alex Perchuk and Robert Baker are partners in Advantage Partners, LLC for Phoenix, AZ, and Indianapolis, IN, and in Triple 5 Group, LLC for Pittsburgh , PA. They will open they will eight, three and five Labs, respectively.

“Our growth strategy includes urban and suburban networks in each market we develop so that our members can choose where and when they work. This allows our enterprise customers to support an increasingly mobile workforce while improving their quality of life,” says John Arenas, founder and CEO of Serendipity Labs. “Through a mix of franchised and company-owned Labs, we are creating unmatched coverage that meets the needs of trusted knowledge workers and millennials who have migrated to the suburbs.”

The company is aggressively growing with an owned and franchise location development schedule for 124 locations across nineteen states. Each franchise partner will benefit from a national coworking network that provides centralized marketing, sales, technology and operational support.

Source, PR Newswire, Serendipity Labs Coworking Awards Franchises for Four New U.S. Markets, Morningstar.

Real estate is often a significant expenditure for companies. Even large private companies like Dropbox and Uber spend tens of millions of dollars a year in leases in San Francisco, for example. Some large companies like Microsoft have already instituted the new standards.

A new accounting rule due to go into effect by 2019 will force public companies to disclose office leases on their balance sheets. Because it will increase companies’ reported liabilities—potentially making their financial position look a little less healthy—the pending rule is prompting finance executives to re-examine how much leased real estate they really need.

But the rules appear to provide a kind of loophole for space rented in co-working offices. A company’s rental agreement with a co-working company may be treated as a service, not as a lease, if the co-working company has the right to relocate the tenants, said Sean Torr, managing director at Deloitte. This could potentially make co-working spaces more appealing for companies once the rules go into effect.

John Arenas, CEO of New York-based Serendipity Labs, said he has already seen evidence that large companies are thinking about the changes: About a dozen large companies have told him they are looking to offload their small leases into co-working space. “Sophisticated CFOs have been watching the rule develop over the last couple years and have been moving their strategy,” he said.

Source, Cory Weinberg and Alfred Lee, Co-Working Startups Eye New Growth Driver: Accounting Change, The Information.

New rules would treat conventional leases as liabilities.

A change in federal accounting rules taking effect by 2019 could give co-working companies a major boost.

Under the new rules, public companies will have to list office leases as liabilities on their balance sheets, which could make them look worse on paper. But there’s a loophole: if public companies sign a lease with a co-working space provider, and if the provider has a right to move the tenant, that lease won’t have to be listed as a liability.

Several co-working companies are now using the rule change as part of their pitch to potential tenants, The Information reported. Knotel’s CEO Amol Sarva called the reform the “Y2K of regulatory change.”

Source, Konrad Putzier, The accounting reform that could be a game changer for co-working firms, The Real Deal.

Downtown Dallas’ latest coworking center looks more like the boardroom than the dorm room.

While some of the new shared-office spaces have an industrial look and feature frat boy favs like pool tables and dartboards, Serendipity Labs’ new project in the Arts District is sleek and corporate.
“We really are aiming with the brand to be upscale,” said John Arenas, founder and CEO of Serendipity Labs. “We want our customers to feel valued and comfortable.

“About 40 percent of our members are women and about half are established companies,” he said. “It’s a little off putting to them if all of a sudden there is a ping pong match going on in their office.”

Serendipity Labs has just opened its first North Texas location in the KPMG Plaza building on Ross Avenue. The New York-based firm has about 29,000 square feet of space in the lobby and on the 17th floor of the high-rise.
The ground floor area has a lounge and coffee bar plus a flexible gathering space.

“We wanted to have a retail presence and show our brand,” Arenas said. “You can use it for an off-site meeting or an event.

Source, Steve Brown, New shared office center brings upscale coworking to Dallas Arts District, The Dallas Morning News.

Serendipity Labs opened 29,000 square feet of co-working space at KPMG Plaza at HALL Arts on Monday

The New York-based co-working concept also has plans to expand elsewhere in DFW, and has a letter of intent to move forward in Frisco.

Remote workers, freelancers, and small businesses now have another co-working option in downtown Dallas. New York-based Serendipity Labs opened 29,000 square feet of co-working space at KPMG Plaza at HALL Arts on Monday.

Concurrent with the July announcement that it would lease space on the 17th floor and lobby level of KPMG Plaza, Craig Hall, founder and chairman of HALL Group, invested in the upscale co-working concept that focuses on hospitality-style service to members.

The space dubbed Serendipity Labs Dallas HALL Arts encompasses 3,000 square feet on the ground floor of KPMG Plaza and the remaining 26,000 square feet on the 17th floor. Serendipity Labs CEO John Arenas says depending on membership, the location could support 250 or 300 members.

Source, Julia Bunch, Serendipity Labs Opens First Dallas Location in Arts District, D Magazine.

Young Ones to Watch: Kristen Pike of Serendipity Labs, Inc.

Serendipity Labs, Inc.’s Director of Franchise Sales and Development offers advice for other up-and-comers in the industry.

1851: What was it that drew you into franchising?

Kristen Pike, Director of Franchise Sales and Development for Serendipity Labs: I was raised in a very business oriented family. The desire to grow and promote a brand was important in our household and those values have stayed with me throughout life. What drew me to franchising was being able to educate others who may be hesitant about owning a business. Franchising allows individuals to invest in themselves, while capitalizing on a brand that’s already invented and tested the wheel. Franchising gives the franchisee a piece of mind knowing that they are backed by industry leaders who have done all the trial and error, and who have integrated what they’ve learned to be successful in development, operations, marketing & technology. As a franchisor, we provide guidance with financial models and are quick to resolve issues as they come in or before they happen. I love that I get to work with entrepreneurs who want to be part of something bigger, and understand that partnering up with a solid franchise brand can be their ticket to major success.

Source, Lydia Heerwagen, Young Ones to Watch: Kristen Pike of Serendipity Labs, Inc. 1851 Franchise.

Three Alliance is the first of eight locations Serendipity Labs plans to open across metro Atlanta

New York-based coworking company Serendipity Labs is entering Atlanta with a prime spot on the 21st-floor of Buckhead’s Three Alliance Center tower — the first step in a much larger expansion.
The 26,000-square-foot space is scheduled to open in the spring.

John Arenas, founder and CEO of Serendipity Labs, called Three Alliance a stunning architectural gem with tree-canopied views of Buckhead and floor to ceiling glass.
It’s the first of eight locations Serendipity Labs plans to open across metro Atlanta. It’s finalizing another lease in Alpharetta soon.
Serendipity Labs joins fellow coworking companies such as WeWork and Industrious, which continue expanding intown and in the suburbs.
Coworking is a global trend that only fairly recently began affecting the Atlanta office market. Last year, it accounted for 5 million square feet of space in Asia, according to CoreNet Global and Cushman & Wakefield. Earlier in November, Boston Properties’ CEO Owen Thomas said the company told investors coworking now represented about 20 percent of net office absorption in the United States.
It’s not just startups occupying the space. About half of Serendipity Labs’ members are employees of large, international companies working remotely.
In the United States, it’s large companies that are helping to drive coworking. That’s because they are shifting more of their business units out of the headquarters and regional offices to off-site coworking environments, Arenas said.

Source, Douglas Sams, “New York coworking company enters Atlanta market, leases Buckhead’s Three Alliance Center”, Atlanta Business Chronicle

Serendipity Labs’ John Arenas is convinced that a flexible, empowering way of doing business is the future, starting now.

Entrepreneur John Arenas looked at an old car dealership in Rye and saw the future. His future — and possibly yours. He converted the building on Theodore Fremd Avenue, located a short walk from the heart of town, into Serendipity Labs, one of Westchester’s first coworking facilities, or basically an office for hire. Dispel images you may have of an army of Millennials huddled around laptops, however. Thanks to Arenas’ vision, the Rye space, which opened in 2013, offers sleek design and advanced technology specifically targeting the needs of the modern professional. “Think of it as coworking for grownups,” he explains, a notion that is gaining ground.

With seven US locations and more on the way, plus a recent deal signed with a counterpart in China, Serendipity Labs is expanding rapidly, along with the coworking industry at large. Analysts expect the participation to increase at a compounded-annual-growth rate of 41 percent into 2020.

While certainly pleased about such positive numbers, Arenas points out that his ambition transcends financial success. “Getting up in the morning to make more money really isn’t the big motivator,” he says. “It’s more about a creative process, to build an experience that fits people’s needs. Our facilities are really about improving lives through freedom and choice, enabling people to work how and when they want to.”

Source, Gale Ritterhoff, “Improving the Workforce-Workplace Interface”, 914INC., Westchester Magazine

NATIONAL REPORT—Hotel companies are always focused on hospitality—making guests feel like they’re at home, a part of the family—but some are looking at a complimentary vertical to expand their business—coworking.

“Over the past five years, the coworking industry has grown from a hip, creative class movement for techies and millennials into a mainstream workplace option for the U.S. workforce,” said John Arenas, founder and CEO of Serendipity Labs Inc., a lifestyle hospitality company, offering premium workplace memberships, special events and work environments for members. “The workplace, like business travel, has now been consumerized with increasingly mobile employees seeking to work where and when they wish. In this very short time span, coworking has attracted billions of dollars in institutional investment into a sophisticated set of national networks.”

Source: Nicole Carlino, “Hotel companies expand to coworking spaces”, Hotel Business

The way people travel is changing. Technology is not only shaping the way in which people share their experiences, it is also shaping where and how they do it. Home-sharing tech companies such as Airbnb have existed for less than a decade, but have managed to cause significant disruption in the hospitality industry. This disruption is forcing hotel companies to revamp the traditional model of doing business and to reinvent themselves to compete.

“One of the things that people are trending away from is the idea of people spending time in their rooms. [Before] it was about larger rooms and larger suites and people maximizing the ability to do things in their room, [but] younger guests are more interested in spending time in common spaces,” Colliers International Valuation Services Director Ryan Sikorski said. Here are six ways hotel brands are reinventing themselves to stay relevant during a time of tech dominance and intense competition.

#1. Coworking
The concept of co-working has risen in popularity over the past few years. While spaces have traditionally been located primarily in office buildings, that is changing as hoteliers appeal to business travelers by including co-working options in their facilities.
These corporate amenities are particularly essential as Airbnb begins to target the business traveler demographic.
“Airbnb’s next stated objective is to eliminate some of the stigma that goes with the business traveler staying in an Airbnb. They are making efforts to increase the comfort level that a business traveler would have going that route,” Sikorski said.
Serendipity Labs, a company that delivers co-working as an upscale hospitality brand, saw an opportunity to merge the two industries and recently 3H Group Hotels, SSM Hospitality and Hunter Hotel Advisors joined the concept as franchisees.
They are not the only ones jumping on this trend. Serendipity has more than 100 properties under development.
“There’s this huge market where people want to work and the way people work is changing. We think we’re way out in front [of the hospitality industry]. This is the early days of this category and we’re setting standards,” Serendipity Labs CEO John Arenas said.
LiquidSpace, an online marketplace for flex space based out of Palo Alto, California, has also ventured into the hospitality industry. More than 30 major hotel chains, including Hilton, DoubleTree, Embassy Suites and Hampton have signed on to offer office and meeting space for users of the app.
While Marriott International launched its own workplace rental concept, called Workplace On Demand, it is also working with LiquidSpace to market its services on the app. Spaces are for both hotel guests and business professionals who need to quickly drop in and work.

Source: Lara O’Keefe, “6 Ways Hotel Companies Are Reinventing Their Product To Compete”, Bisnow National

A new co-working group aimed at more established companies and veteran workers is taking aim at Atlanta with a dozen locations.

New York-based Serendipity Labs has inked a franchise agreement with a host of hospitality executives to launch 17 co-working locations in Atlanta, Charleston and Greenville. That group is led by 3H Group Hotels CEO Hiren Desai, SSM Hospitality CEO Paresh Master and Atlanta-based hotel brokerage firm Hunter Hotel Advisors Vice President Trey Scott. The partnership will be one of two Serendipity franchisees in Atlanta, where the company expects to open a dozen locations, both franchised and corporate-owned offices, Serendipity founder and CEO John Arenas said. The firm already is in talks to lease space in Buckhead and North Fulton, but Arenas declined to identify the buildings.

Serendipity Labs most recently raised $11M from Dallas developer Craig Hall to help fuel its nationwide growth. The firm is growing through franchises, joint ventures and company-owned locations, with more than 100 sites underway at $1M each, company officials said.

Source: Jarred Schenke, “Atlanta Gaining Another National Co-Working Player,” Bisnow

The first of New York-based Serendipity Labs’ Columbus locations is ready for tenants. Serendipity Labs Columbus-Capitol Square at 21 E. State St. will celebrate its grand opening on Thursday, September 28.

The Downtown coworking and office space is one of two for the franchise in Columbus. The local labs will be run by business partners Trevor Warner and Scott Somerville ofRenascent Hospitality – which is reflective of the hospitality mentality Serendipity Labs wants to see in its spaces.

Occupying the entirety of the second floor of the Fifth Third building, 14,000 square feet of space that was once a gym has been transformed into 54 private offices, open coworking area and an Ideation Room.

There are a few single-person offices, but Warner says Serendipity Labs focuses more on team rooms. Offices vary in size, accommodating teams of two to three, all the way up to eight to 10. The lock-and-key secure spaces come outfitted with desks and chairs, and additional equipment like phones and file cabinets can be coordinated through Serendipity Labs. Smaller offices start at $899/month, and bigger spaces at $1599/month. The price includes amenities like 24/7 access, use of meeting rooms, secure high-speed internet and guest reception services.

Source: Susan Post, “First Look: Serendipity Labs Downtown Location Nearing Grand Opening,” metropreneur

Now, Columbus is getting in on the Serendipity brand.

Scott Somerville, CEO of Renascent Hospitality, and his business partner, Trevor Warner, opened one on E. State Street downtown and is planning to open another in the Short North in March.

“We couldn’t be more pleased with the results of the space,” Somerville said of the State Street facility. The two bought the rights for Columbus and Denver to ensure that they would be sole developers of Serendipity in both markets.

Somerville said they intend to open five Serendipity Labs in each city in the next five years.

“The Grand Opening is scheduled for September 28,” Warner said. “It’s just a great event to … launch the space.” Somerville said there has been a lot of interest in the space, with most of it coming since it opened.

The Short North Serendipity Labs location is set to open at 900 N. High St. in place of the old UDF.

“It’s going to be a beautiful four-story building located right in the heart of the Short North with great outdoor space,” Warner said. “So far, everything looks great.”

Source: Miranda Tomlinson, “New co-working space open in the heart of downtown (Video),” Columbus Business First

In around two years, Sugar Land’s old Imperial Sugar refinery area will be redeveloped into Imperial Market, a $200 million historic mixed-use project led by the developers behind downtown’s Houston Pavilions, now known as Green Street.

Recently, the project secured a co-working tenant, which could signal the industry’s broader push into Houston’s suburbs.

Rye, New York-based Serendipity Labs will occupy 15,939 square feet in the mixed-use development, per a Serendipity Labs spokesperson. The company made its first splash in Houston last year when it signed an exclusive franchising agreement with Houston-based Cameron Management and announced its plans to open 10 locations throughout the Bayou City.

Gensler will design Serendipity Labs’ space in Imperial Market.

Source: Cara Smith, “Exclusive: Imperial Sugar mixed-use lands co-working tenant,” Houston Business Journal

DALLAS—Craig Hall, the founder and chairman of HALL Group, not only believes in the coworking concept enough to feature a Serendipity Labs Coworking location, the first in the metroplex at KPMG Plaza at HALL Arts in the Dallas Arts District, but he’s investing in it. The coworking company has attracted more than $125 million of capital for development of its network (more than $100 million is from area franchisees and more than $24 million is in direct corporate funding).

“Serendipity Labs offers an upscale coworking experience and the stature and location of HALL Arts make it an ideal location for us,” says John Arenas, founder and CEO of Serendipity Labs. “I am also thrilled to welcome Craig Hall and HALL Group as an investor. His vision and entrepreneurial spirit will be invaluable as we grow our network throughout the US and internationally.”

The Serendipity Labs at KPMG Plaza at HALL Arts will feature a 29,000-square-foot workplace on the building’s 17th floor and lobby level. KPMG Plaza at HALL Arts is located within the HALL Arts development in the center of the Dallas Arts District and is home to several businesses, including KPMG, Jackson Walker, Teknion, UMB Bank, Spencer Stuart, Sedgwick and HALL Group. This lease brings KPMG Plaza at HALL Arts to approximately 85% leased.

Source: Lisa Brown, “Serendipity Coworking Location is the First in DFW,”

While some entrepreneurial trends come and go, the shared space offices known as coworking have continued to thrive in 2017. Just recently, The Hive, Serendipity Labs and Haven Collective have been announced along side existing spots like The Salt Mines, Qwirk and Industrious.

Although market saturation seems like it could be an issue at this point, each coworking space has managed to carve out its own niche — providing different levels of amenities, a range of price points, and a range of locations throughout Central Ohio.

“We feel like the Downtown location, there is nothing like the second floor of the Fifth Third Building,” stated Serendipity Labs partner Trevor Warner in a recent interview with Their plans call for a second space located inside the new UDF building in the Short North as well.

Source: Walker Evans, “New Coworking Spaces Opening in Short North, Upper Arlington and 5xNW,”

Corporations’ flight from the suburbs to cities can play out like a bad breakup: One party has moved on and found someone new, while the other puts on a brave face and pretends it doesn’t matter. Each may even be seen hastily courting others to show their previous partner that they’re okay. But there’s no way to avoid it. A once-promising relationship has ended.

It’s a situation many American suburbs find themselves in today. After decades of matching up with the country’s largest corporations and providing the prime highway-adjacent real estate they needed for massive office parks, suburbs are being abandoned for office space in urban centers and the pursuit of something younger and more exciting: millennial workers.

“It’s all about one thing: talent,” says Tom Murphy, a senior resident fellow at the Urban Land Institute. “For the first time in history we’re seeing jobs move to where people are, rather than vice versa. For companies, it’s all about being where talent wants to be.”

Source: Patrick Sisson, “Corporations are leaving suburbs: Can anything reverse the trend?,” Curbed

WeWork is a real estate business that acts like a technology company. It’s backed by powerful Silicon Valley venture capitalists, hires data scientists and DevOps engineers and sports a valuation that’s about 20 times annual revenue.

John Arenas is taking a very different approach with his co-working business Serendipity Labs. Founded in 2011, a year after the launch of WeWork, Serendipity is sticking with investors who live, sleep and breathe real estate.

Serendipity, based in Rye, New York — 30 miles north of WeWork’s Manhattan headquarters — has just raised $11.3 million from investors including billionaire Craig Hall, one of the top real estate developers in Dallas. The company disclosed the financing in a filing on Monday.

“All of our investment to date has been from strategic capital and not venture capital,” Arenas said, in an interview with CNBC. The business is focused on the “shift from long-term conventional leases to flexible, variable real estate. To do that you need to find your way a bit,” he said.

Source: Ari Levy, “Why WeWork competitor Serendipity Labs is ignoring VCs and taking money from real estate investors,” CNBC

On the heels of its namesake tenant expanding its lease by 11K SF, KPMG Plaza at Hall Arts inked 29K SF with Serendipity Labs.

Hall Group founder and Chairman Craig Hall also invested in the upscale co-working concept. Since its founding in 2011, Serendipity Labs has raised $100M from franchises and $24M from corporate funding.

This lease represents its entrance into the Dallas market. Serendipity Labs has more than 100 locations of owned and managed franchises throughout the U.S. Other Texas locations include Fort Worth and Sugar Land. It it also rapidly expanding in the Washington, D.C., area.

The co-working concept will lease 29K SF on KPMG Plaza’s 17th floor and lobby, bringing occupancy to 85%. The hospitality-style tenant will offer memberships, dedicated offices, project team rooms and programming. It will be operated by Serendipity Labs’ franchisee, Worth Coworking.

Source: Julia Bunch, “New Co-Working Player Leases 29K SF At KPMG Plaza As Craig Hall Invests In Concept,” Bisnow Dallas/Fort Worth

A new co-working opportunity will be opening in Dallas’ Arts District in November. Serendipity Labs Coworking has announced that its first Dallas-Fort Worth location will be at KPMG Plaza HALL Arts. The New York-based company signed on for 29,000 square feet, split between the building’s lobby level and 17th floor.

“We believe that the future of the workplace includes co-working as a new way for businesses to spur innovation, support increasing worker mobility, and recruit top talent,” Craig Hall, founder and chairman of HALL Group, said in a statement. Hall, who recently won (along with his wife, Kathryn) EY’s Master Entrepreneur of The Year award, is also an investor in the co-working company.

Source: Lily Corral, “Craig Hall Invests in Co-working Company,” D Magazine

A New York-based shared office concept is bringing its first upscale coworking concept to the Dallas Arts District with the help of Dallas developer Craig Hall, who recently invested an undisclosed sum in the company.

Along with being an investor, Hall will be the landlord for Serendipity Labs Coworking, which plans to open its 29,000-square-foot Texas hub on the 17th floor and ground floor of KPMG Plaza at Hall Arts…

This kind of workplace helps spur innovation, support worker mobility and recruit top talent, Hall said, adding that Serendipity’s high-level of hospitality helped seal the deal.

The hub-like office in the Dallas Arts District will serve as a launching pad for other Serendipity Labs Coworking offices in North Texas. Last year, the company announced plans to open nine locations in the region.

“We think there is enough pent-up demand in Dallas-Fort Worth to justify eight really good locations,” said Doug Denman, president of Worth Coworking. “We have begun looking at the markets we will want to be in.”

Source: Candace Carlisle, “New York-based shared office concept to put Texas hub in Arts District,” Dallas Business Journal

A New York-based shared office provider has landed in Dallas’ Arts District with its first project.

Serendipity Labs Coworking is taking 29,000 square feet in the KPMG Plaza tower on Ross Avenue near Pearl Street for its first local location.

The building’s developer, Craig Hall, also is making a capital investment in the shared office firm, which has more than 100 locations under development.

“We looked at a variety of co-working spaces,” Hall said. “Their co-working approach we thought was unique and superior to everyone else in the market. It’s a higher end.”

Serendipity Labs is taking space on KPMG Plaza’s 17th floor and in the lobby.

Source: Steve Brown, “Shared office provider heads to Dallas Arts District with new operation,” Dallas News / Dallas Morning News

STAMFORD — Serendipity Labs plans a major expansion of its shared workspace center in the city’s South End by the end of this year to meet growing demand, the firm’s chief executive told Hearst Connecticut Media on Friday.

Opened in September, the Serendipity hub now covers about 13,000 square feet on the ground floor at 700 Canal St. The expansion would add about 9,000 square feet on the same level, bringing the total footprint to about 22,000 square feet. With the extra space, Serendipity would occupy the entire first floor.

By growing, Serendipity would have room to increase its membership from approximately 160 to about 300. All of the complex’s existing “dedicated workspaces” of private offices and team rooms are sold and occupied, with a waiting list in place, according to founder and CEO John Arenas.

Source: Paul Schott, “Serendipity Labs plans expansion of Canal Street co-working center,” Stamford Advocate

We begin with a deceptively complex question: Are people who work at coworking spaces called coworkers?

If so, should they be? Would the word still apply to our fellow employees at a job, regardless of office setting? Did the pioneers of the coworking revolution consider this dilemma during the naming process? (Was that the whole point?) And how can we know the difference when the word is used in a casual conversation?

Fittingly, as this terminology grows more pliant, so does the universal idea of an “office.” The origin story of coworking spaces may be as a haven for weary freelancers and other lone-wolf workers: a place to mingle, dress down and get their best work done on drastically different projects. But soon, entire companies caught wind of the cool vibes, migrating select groups or whole staffs to the nearest collective.

Source: Andrew Zangre, “The Many Faces of Coworking Spaces,” G2 Crowd

For many years, Washington was known as a “bridge and tunnel” city (sans the tunnels), catering largely to government, political and NGO commuters from the surrounding suburbs.

But the recent influx and staying power of a new generation has dramatically altered the ways, sectors and venues in which we live and work.

As more people call DC their permanent home – according to Census Bureau estimates from December 2016, the population of District residents is at a 40-year high and has increased more than 13 percent since 2010 alone – nearly all aspects of capital city living have shifted. Notably, how and literally where Washingtonians are making their hard-earned dollars. And I mean hard-earned – as of 2015, we have the country’s second longest work week, not counting commute time.

Source: Courtney Sexton, “The Times, They Are A Changin’: How We (Co)Work in the Nation’s Capitol,” OnTap Magazine

For its first New York City space, coworking company Serendipity Labs has today sealed a deal for 34,000 square feet at 28 Liberty Street, Commercial Observer has learned.

Three-year-old Serendipity Labs offers workplace memberships that include full- and part-time coworking space, private offices, workstations and team rooms. It has six open facilities across the country (three of which are franchises), including in Rye, N.Y., Chicago and Aventura, Fla., with five coming soon, according to the website. The Rye location was its first.

Source: Lauren Elkies Schram, “Coworking Provider Serendipity Labs Launching in NYC With 34K-SF Space at 28 Liberty” Commercial Observer

“It’s all in the name.”

The above is true for rapidly growing coworking brand, Serendipity Labs. With six current locations and plans to open eleven more workspaces by the end of the calendar year, the three-year-old company is showing no signs of slowing down. Their proprietary formula of creating and sustaining “serendipitous connections” between people and physical workspaces is unparalleled.

While their first location in Rye, New York opened in 2013 and since then, Serendipity has by now penetrated markets that span the eastern half of the United States from New York to Texas.

Their approach to scouting and securing locations for their workspaces is unique. “It’s a hub and spoke strategy,” explained Paula Gomprecht, Vice President of Marketing for Serendipity Labs. With urban centers being their hub full of big business, Serendipity can easily extend their reach [or spoke] to target established professionals in the adjacent suburbs.

At their core, Serendipity designed their network to provide an exceptional level of service for all of their members, with flexibility, convenience and professionalism at the forefront of everything they stand for.

Source: Adam Greenwald, “A Rapidly Growing Coworking Brand’s Formula To Creating ‘Serendipitous Connections’,”

Short-term communal office space favored by tech and startup companies move beyond urban enclaves

The rise of the suburban shared-office facility, typically under 15,000 square feet in New Jersey, has been fed by a growing number of independent workers, said co-working operators, real-estate developers and brokers. Many of them are leaving the corporate world to strike out on their own, eliminating a long commute and establishing more of a balance between personal and work life, said the experts added.

Larger companies also are fueling demand, using these facilities as spots to allow valued employees a flexible work option close to home. About half of the customers using coworking provider Serendipity Labs Inc. work for established companies, said Chief Executive John Arenas. Serendipity Labs, which operates a number of facilities around the U.S., opened locations in Ridgewood, N.J., and Stamford, Conn., last year and has franchise sites under development.

“Workplace strategy at companies has become much more sophisticated in the last three to four years,” Mr. Arenas said. “As companies try to retain top talent and support mobility, they have taken a hard look at third-party space providers.”

Source: Keiko Morris, “Co-working Spaces Spread to the Suburbs,” The Wall Street Journal

Today we’d like to introduce you to John Arenas.

John, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.

In 1996, I founded Stratis Business Centers in Westchester County, NY. It was acquired by Regus, the international office suites company, in 2001 and I became the President and GM of Regus Americas. While in that position, I led them through a restructuring and to an 11x share price increase. Next I launched Worktopia, the first global reservation system for real-time booking of meeting rooms and group hotel room-blocks that was used by American Express, Travelocity and several international hotel chains.

Source: “Meet John Arenas of Serendipity Labs Coworking in The Loop” VoyageChicago

When Serendipity Labs Coworking CEO John Arenas began developing shared workplaces in 1992, the model was fairly simple: emulate traditional workplaces and put resources around individuals to operate as though they were in a corporate headquarters.

“Back when I started operating business centers, it was $3 per page to send a fax, and $0.20 per minute for phone services,” Arenas said. ‘We even had typing pool services.”

Needless to say, things have changed. Arenas now oversees a national coworking franchise chain with an expansion plan of over100 locations underway in urban and suburban markets across the United States. It would be safe to call him an industry pioneer.

Source: “Industry Perspective: John Arenas, CEO, Serendipity Labs Coworking” JLL Ambitions

Coworking spaces make it ridiculously easy for entrepreneurs today to find an office space.

So where should you work? If you’re looking for your own space now (whether you’re an entrepreneur, freelancer, telecommuter, or even just need a great place to work for a day), you might want to consider one of these 23 great coworking spaces in the U.S. …

Serendipity Labs
Now in eight locations, Serendipity Labs offers members an upscale, beautiful workplace environment. Memberships include full-time and part-time coworking, as well as dedicated private offices, workstations, and team rooms.

Source: Larry Kim, “23 of the Best Coworking Spaces in the U.S.” Inc. Magazine

If you’ve toyed with the idea of moving your business from your kitchen table or coffee shops to a more formal space, here are some surprising benefits coworking spaces may offer.

A Productivity Boost
Feeling scattered? Unmotivated? A coworking arrangement may be just what you need. “As someone with anxiety and depression, being in a coworking space rather than in somewhat isolation has reinvigorated my sense of purpose and belonging,” says William Bauer, managing director of ROYCE, a handcrafted American accessories brand. He worked from a traditional office but relocated to a coworking space two years ago, and hasn’t looked back.

“I love having a place that both inspires me to be productive and is home to so many interesting self-starters,” says Amy Sutnick Plotch, founder of Sutnick-Plotch Communications who works from Serendipity Labs in Ridgewood New Jersey.

Source: Gerri Detweiler, Contributor, “11 Surprising Benefits of a Coworking Space” The Huffington Post

New York-based Serendipity Labs is bringing its coworking franchise to Columbus, opting for two locations to introduce their concept to the market. Columbus-based Renascent Hospitality will manage the dueling labs located Downtown in the Fifth Third Building at 21 E. State St., and in the Short North at 900 N. High St., the proposed location of a mixed-use development to replace the UDF.

Renascent business partners Trevor Warner and Scott Somerville jumped at what they call two unreplicable locations in the market.

The 14,000 square feet of the former gym boast floor-to-ceiling windows and a prime location next to the Statehouse. The new build of the Short North development at the apex of the neighborhood will offer 22,000 square feet in a four-story building that includes a restaurant tenant and outdoor space on the rooftop.

Working with a hospitality companies like Renascent is indicative of the kind of environment Serendipity Labs looks to create.

“They are running the labs with that kind of service,” Warner says.

The upscale coworking franchise is focused on the hospitality that hoteliers know how to deliver.

“I started seeing my hospitality trade either magazine or blogs about other hotel management groups that were buying the area rights to develop Serendipity Labs locations,” Somerville says.

He saw locations popping up in Nashville, Chicago, and finally, with a group he is familiar with in Dallas. After the third city tipped the scales, he started speaking with other associates about why they were investing in Serendipity Labs. Somerville sees it almost as a natural extension of the services they already provide at hotels. Warner says it’s that aspect that sets Serendipity Labs apart from other coworking spaces.

Source: Susan Post, “Serendipity Labs Coworking Headed for Downtown & Short North,”

More “coworking” space is coming to Downtown and the Short North, as demand for flexible office space continues to grow in Columbus and across the country.

National franchise Serendipity Labs has signed deals for space in a new building expected to open in early 2018 in the Short North at 900 N. High St., and for an opening this summer in the Fifth Third building at High and State streets, across from the Statehouse.

Meanwhile, local office developer E.V. Bishoff is preparing to open its Club Level Coworking space at 35 E. Gay St., in the Historic Commerce Building, on May 1.

The coworking idea is a more recent twist on the concept of shared office space that has been around for years.

Source: Marla Rose, “More ‘coworking’ shared office space locations opening in central Ohio” The Columbus Dispatch

A Rye, New York-based chain that provides upscale coworking spaces is expanding into Nashville with a 15,000 square foot location set to open in early August in renovated space at downtown’s iconic L&C Tower.

Dan McEwan, CEO of Memphis-based Maximum Hospitality, is the franchisee owner of the Nashville location of Serendipity Labs Coworking. It’s the first tenant signed for the remodeled 159 Fourth Ave. N. building of the L&C Tower complex, which Los Angeles-based real assets manager CIM Group acquired a year and a half ago.

“As the area continues its unprecedented growth, coworking concepts have changed the way businesses view office space, allowing established companies to extend their real estate footprint, and professional and fast-growing companies a safe, welcoming, hospitality-driven workplace so they may focus on innovation and growth,” said McEwan, who has plans for additional Serendipity Labs Coworking locations in the Nashville market.

Source: Getahn Ward, “Serendipity Labs Coworking space coming to L&C Tower in Nashville,” The Tennessean

The upscale workspace provider is taking advantage of the rapidly growing coworking market.

Rye, N.Y.—Serendipity Labs Coworking just keeps growing and growing. The members-only, upscale workspace provider has recently secured exclusive development agreements with two new franchise partners, paving the way for the opening of 10 new workplaces in Nashville and Denver.

The coworking market is on fire, and it’s not just for startups and freelancers anymore. “There is a massive shift away from conventional leases under 5,000 square feet, and upscale coworking, like Serendipity Labs, that can meet enterprise standards, is winning this demand now,” John Arenas, CEO of Serendipity Labs Coworking, told Commercial Property Executive. “[Commercial real estate services firm] JLL refers to this phenomenon as the evolution of corporate coworking. It’s not about winning startups, it’s about an alternative for established companies with workplace needs for fewer than 30 people in a given city.”

Source: Barbra Murray, “Serendipity Labs Sets Up Shop in Nashville, Denver,” Commercial Property Executive

The latest co-working space to hit the DC market aims to attract an older and more professional tenant base than the existing brands.

NY-based Serendipity Labs launched its sixth location in Bethesda on Jan. 12 and it’s already 50% occupied. While co-working is often associated with 20-somethings in T-shirts and jeans, you’re more likely to see a 35-year-old in a suit and tie entering the new location, at Carr Properties’ 4500 East West Highway.

Source: Jon Banister, “Serendipity Labs Opens First DC-Area Co-Working Space In Bethesda, Plans To Open 4 More,” Bisnow

“Women Digital Nomads is built by our community to help all nomads, especially women, find the best cities to live and work remotely, learn new skills and be inspired by others,” according to the site.

In Connecticut, Serendipity Labs earned the top honor. “Serendipity Labs Stamford is located in the exciting Harbor Point district at 700 Canal Street, just steps from shops and dining. This 13,000sf coworking location includes a worklounge, lab-cafe, private offices, team rooms and event space,” the site writes.

Serendipity Labs, a firm that operates shared workspaces around the country for a range of businesses, opened in 2016.

Source: Lidia Ryan and Paul Schott, “Stamford office named coolest work space in Connecticut,” Stamford Advocate

Coworking is a popular trend, with different types of coworking offices popping up all over the country. To help you find the one that best suits your needs, we asked national network Serendipity Labs to share what hospitality looks like at their coworking spaces.

Hospitality is a warm and welcoming concept that you can feel instantly from a gracious host, upscale hotels, and thoughtful offices. Hospitality can, and should, be the driving force behind coworking brands.

Source: Kelly Jennings, “Coworking and Hospitality are a match,” Quincy CFO

A tour of coworking spaces perfect for the creative, the working parent, and the c-suite crowd.

In the age of Airbnb and Uber, people are sharing their homes, their cars, and now they’re sharing workspaces. Chicago has seen a boom in “coworking spaces” due to the rapidly growing rate of remote workers, creative professionals, startups, and people who can work from anyplace with a solid WiFi signal.

Source: Nicole Vasquez, “Coworking Around Chicago: An Inside Look at 2112, Take a Break, and Serendipity Labs,” ChicagoInno

The chain provides upscale coworking spaces for “more established professionals.”

With the official opening of its Bethesda location this week, Serendipity Labs is joining the (robust and seemingly always growing) D.C.-area coworking scene.

Serendipity Labs is a national chain, headquartered in Rye, N.Y. It provides, as CEO John Arenas put it, “upscale membership-based work spaces.” The 19,000-square-foot Bethesda location is its sixth space, but Arenas told the company has around 100 more committed to development. If that seems like tremendous, accelerated growth for a company founded in 2013, you’re right. But it’s all part of Serendipity’s strategy.

Source: Tajha Chappellet-Lanier, “A new coworking option, Serendipity Labs, comes to the DC area,”

Shared work spaces are popping up far away from urban cores.

When Anju Kurian works, she fires up her computer at Serendipity Labs, a co-working space in Rye, a Westchester County suburb of New York City. “Work is everywhere,” says Kurian, the co-founder of Vermilion Talent, a business that helps women reenter the workforce after leaving corporate life to raise their children.

For many, the word “co-working” still conjures up images of skinny-jeans-clad, cold-press-swilling tech types in a downtown warehouse. But the practice has grown by leaps and bounds in a short period of time. According to a study by the magazine Deskmag, the number of co-working spaces worldwide is expected to increase by 22 percent in 2017. And as it has grown, co-working has spread to the suburbs.

Source: Pooja Makhijani, “Why Coworking is Moving to the Suburbs,”

Just in case you did miss them, here’s a 5 minute wrap-up of flexible workspace highlights in 2016.

5. WeWork scored a Century… and discovered Serendipity Labs snapping at their heels
With WeWork continuing to expand without pause (although not without its challenges), the workspace company opened the doors to its 100th location in November of this year. But wait… WeWork has a challenger in the form of Serendipity Labs. Founded in 2013 in New York, the workspace operator is harnessing the power of franchising to expand its reach — and currently has over 100 locations in development.

Source: Jo Disney, “16 Unmissable Moments from the Flexible Workspace Industry in 2016,” AllWork.Space

The latest coworking survey suggests that a significant portion of growth will come from existing operators as 67% of them plan to expand their brand in some way or another in 2017. And this is only for coworking operators, and we can’t leave out of the equation business centers and executive suite providers.

Another important fact to consider is that industry experts believe consolidation is likely to happen on a larger scale than in previous years. With this in mind, it is likely that some workspace operators will grow more than others, depending on their aggressiveness and their growth strategy.

So, who will grow the most in 2017?

Serendipity Labs
In a recent interview with Allwork, Paula Gomprecht, Senior Director of Marketing for Serendipity Labs, mentioned that starting 2017, the workspace hospitality brand will have over 100 locations in pipeline development.
Their chosen path for growth, that of franchising their locations, allows Serendipity Labs to grow faster than other workspace operators, while lessening the potential amount of risk associated with fast-paced growth and capital investment.

Source: Cecilia Amador, “Flexible Workspace Operators Set To Grow the Most in 2017,” AllWork.Space

Buying and wasting resources might one day be eclipsed by professional give and take between businesses. Consumers, of course, have already embraced the sharing economy by backing platforms like Uber, Streetbank and Airbnb, where private individuals share personal resources with unknown takers. Perhaps peer-to peer platforms for entrepreneurs and start-ups are poised to launch a similar sharing economy for the business world.

Shared consumption: A key trend defining 2016?

The continued growth of the sharing economy stands out as a 2016 trend for Fueled co-founder, Ryan D Matzner, while founder and CEO of the co-working-network Serendipity Labs, John Arenas, explains how co-working reflects the rising sharing and circular economy model. For him, rather than propagating a wasteful linear model of consumption, sharing head office real estate saves travel time and offers additional benefits.

Source: Kelly Pipes, “Will there be anything we don’t share in 2017?”,

How This Workspace Provider Defied The Traditional Expansion Model…And Won

Up next on our Industry Game-Changers series is Serendipity Labs, one of the first coworking operators to use the franchise model to power its expansion efforts.

Serendipity Labs was founded in 2013 by John Arenas. Since opening its first location in NYC, the brand has focused on the hospitality aspect of flexible workspaces.

Paula Gomprecht, Senior Director of Marketing for Serendipity Labs, says that the brand identifies itself as being in the hospitality industry. “We look at the workspaces as a service industry as a hospitality vertical. Hospitality is our main focus, it’s in our DNA.”

Source: Cecilia Amador, “Serendipity Labs Aims To Add 100+ Locations in 2017,” AllWork.Space

Co-working spaces are all the rage these days and a Columbus hotel company is getting in on the action.

Renascent Hospitality, a hotel manager and developer, has become a franchisee of Rye, New York-based Serendipity Labs Coworking.

“Columbus has seen tremendous growth over the last few years, with good reason. Companies see the enormous potential in everything from the central location, to the talent pool and resources available,” John Arenas, CEO of Serendipity Labs, said in a release. “As about 45 percent of our members are employees of established companies who have the monthly membership paid by their organization, 20 percent startups and 35 percent independent professionals, we think Serendipity Labs is the perfect fit for Columbus’ fast-moving business environment.”

Source: Laura Newpoff, “Columbus hospitality company getting in on the co-working boom, opening 4 local labs,” Columbus Business First

NEW YORK – The business model behind the co-working craze is falling out of favor: WeWork rivals pursue office-sharing setups that are more like hotel chains.

… Serendipity Labs, thinks franchises are the key to fast growth. Under its model, franchisees pay a fee to be part of the Serendipity family, then build locations in the mold espoused by the company…

The franchisees, who can lease space themselves or use buildings they own, pay for much of the cost of construction, allowing Serendipity (Labs) the ability to grow quickly without raising hundreds of millions of dollars itself …

Many of the franchisees to sign up thus far come from a different corner of the real-estate world: the hotel sector, where franchising is commonplace.

“There were so many commonalities,” said Scott Somerville, a hotel developer and operator who is president of Renascent Hospitality. He has signed on to set up four or five Serendipity locations in the Columbus, Ohio, area. “It’s a hotel without the guest rooms.”

Click here for full article.

Eliot Brown, “New Competition for ‘Co-Working’ Model,” The Wall Street Journal

STAMFORD — The first floor of the brick building at 700 Canal St. in the city’s South End looks like it could house a financial-services firm or an energy company or a design group. In fact, it serves all three types of organizations — and many more.

Serendipity Labs, a firm that operates shared workspaces around the country for a range of businesses, opened last week its 13,000-square-foot hub on Canal Street.

Source: Paul Schott, “Serendipity Labs offers latest shared work space in Stamford,” Stamford Advocate

A new co-working center has opened in Stamford to tap into the market for flexible, short-term office space arrangements.

Rye, New York-based Serendipity Labs launched its 13,000-square-foot location at 700 Canal St. last week.

Serendipity previously opened locations in Rye; Chicago, Illinois; and Ridgewood, New Jersey. It selected the Stamford site because of the city’s expanding tech scene and the proximity to shops, dining and the MetroNorth, director of sales Kate Kelleher said.

Source: Steve Adams, “Stamford Gets New Co-Working Center,” The Commercial Record

Serendipity Labs opened a co-working space in Aventura Corporate Center.

The Rye, New York-based company offers shared office space and private office suites on flexible schedules. Its “unlimited access” plans start at $399 per month. This is the company’s first location to open in South Florida, and another one is coming to the Centro building in downtown Miami in October.

Source: Brian Bandell, “Co-working space opens in Class A office building,” South Florida Business Journal

A New York-based shared office firm is making a big push into North Texas with plans to open nine co-working facilities.

Serendipity Labs Co-Working is one of a handful of companies creating shared workspace operations in the Dallas-Fort Worth area.

Serendipity has formed a franchise agreement with an affiliate of Texas-based Worth Hotels to be the development partner for the D-FW locations.

The companies hope to have their first D-FW space up and running by early next year.

Source: Steve Brown, “New York-based shared office firm Serendipity Labs plans multiple D-FW co-working locations,” The Dallas Morning News

A New York-based co-working company that develops shared office space for the suit-and-tie set – or at least the jacket-and-khaki set – has struck a deal with a local real estate investment firm to bring the concept to Houston.

Serendipity Labs Coworking, a 3-year-old company aiming to upgrade co-working’s 20-something hipster image, will open in downtown’s Esperson office development.

Houston-based Cameron Management, Esperson’s owner, signed an exclusive franchise agreement with Serendipity for the Houston area, where it hopes to build 10 co-working sites.

Source: Nancy Sarnoff, “Grown-up co-working space to land downtown,” Houston Chronicle

The Serendipity Labs co-working facility coming to downtown Bethesda is targeting a July opening, according to company CEO John Arenas.

Arenas, who grew up in Bethesda, said bringing the New York-based company to the 4500 East West Highway office building “is like coming home,” and Serendipity Labs is exploring other Washington, D.C.-area locations.
“We’re not just dipping a toe into the D.C. metro market,” Arenas said in an interview earlier this month. Serendipity Labs is undergoing a national expansion with more than 80 locations planned. The 19,000-square-foot space in Bethesda will be the company’s eighth.

Source: Aaron Kraut, “Serendipity Labs Targeting July Opening in Downtown Bethesda,” Bethesda Magazine

At 700 Canal St. in Stamford’s South End, Serendipity magazine publishes quarterly issues focused on lifestyle topics germane to Fairfield County and Westchester County, N.Y. In fitting out a new “lifestyle” option of sorts for businesspeople on the building’s ground floor, John Arenas says it is only happenstance that his company shares the magazine’s name — but promises it will be a happy accident for Stamford, and soon other locations throughout Fairfield County.

Source: Alexander Soule, “Coworking options to swell with Serendipity Labs in Stamford — and beyond,” Stamford Advocate

Mr. Doug Denman, President of Worth Hotels an IHG and Marriott franchisee, has joined the Board of Directors of Serendipity Labs Coworking. Serendipity Labs was founded by established hospitality industry leader, John Arenas, creator of Worktopia.

Serendipity Labs is a different kind of coworking space that incorporates the upscale hospitality industry best practices to meet current and future workforce expectations.

Source: Susie Smith, “Doug Denman, Joins Board of Directors of Serendipity Labs Coworking,” Hospitality Daily

Move over startups. Big business is starting to fill desks at trendy shared offices.

WeWork, the shared-office company valued at $15 billion, has cultivated a chic vibe to attract the freelancers and startup workers that helped launch the co-working movement. That means hip interior design (some offices have wallpaper created by the Beastie Boys’ Mike D.) and free micro-roasted coffee and craft beer (the company gave out 90,000 glasses during a single month last year).

Source: Patrick Clark, “Co-Working Spaces are Going Corporate,” BloombergBusiness

A New York-based co-working brand is coming to downtown Bethesda’s newest office building.

Serendipity Labs Coworking announced Monday that it has signed a lease with building owner Carr Properties for 19,000 square feet of the 4500 East West Highway building.

The building, which Carr finished in 2014, is a few blocks east of the Bethesda Metro station. Serendipity Labs will join small business loan company Rapid Advance and education company Teaching Strategies LLC as tenants in the building.

Source: Aaron Kraut, “Co-working Space Coming to Bethesda’s 4500 East West Highway Building,” Bethesda Magazine

A franchisee of co-working space provider Serendipity Labs has leased a new location in Aventura.

NAI Miami’s Jeremy S. Larkin, Joe Gallaher and John Erixon represented ACC/GP Development, the owner of Aventura Corporate Center at 20801-20803 Biscayne Boulevard in the lease with a joint venture between Chicago-based Centrum Partners and New Jersey-based The Pinnacle Cos. They’re opening a franchise of Serendipity Labs in the 11,712-square-foot space.

Source: Brian Bandell, “Serendipity Labs Coworking Space Comes to Aventura,” South Florida Business Journal

John Arenas of Serendipity Labs has successfully built several brands – including Stratis Business Centers – with differing models in the serviced workspace industry. We interviewed John to learn how Serendipity Labs is progressing.

When and how did you start at Serendipity Labs?

I was fortunate to be able to bring together a veteran team of workplace and hospitality executives and key strategic partners in 2012. We set out to create a world-class brand of coworkers to meet the needs of companies of all sizes across all industry categories and stages of development, not just tech startups and creative class.

Source: Member Interview with John Arenas of Serendipity Labs , Global Workspace Association

CEO of Serendipity Labs Coworking, John Arenas talks with Greg MacKinnon, PREA’s Director of Research, about the changes in the shared workplace model Serendipity Labs is achieving.

What sort of workplace model have you developed with Serendipity Labs, and how does that compare to other firms in the Coworking industry?

We have created a coworking brand that delivers a workplace membership experience to satisfy mobile professional workers and project teams across all industry categories and company sizes. This means serving a broader market and larger customer base compared with coworking companies that focus solely on technology start-ups and young creative class workers. Knowledge workers are effectively free agents now, even corporate employees, so they also need a platform to support their own personal work styles. These workers have become sophisticated consumers, choosing where, when, and how they work.

Source: Greg MacKinnon, One-On-One with John Arenas, PREA Industry News

Just three months after opening a 15,000-square-foot co-working and conference center on the first floor of One South Wacker in Chicago, Serendipity Labs has gone forward with its plan to expand onto the tower’s second floor where it has leased an additional 15,000-square-feet. More than 1,000 members signed up since last fall, and the new space, which opened last Friday, offers access to private offices, dedicated workstations and more co-working space.

Source: Brian J. Rogal, “Serendipity Labs Takes Coworking National,”

Executive of the Month: Arenas, CEO of Serendipity Labs: Centered on improving the quality of members’ lives; motivation to succeed: Joy of building organizations that help people reach their potential

The NYREJ recently sat down with John Arenas, CEO of Serendipity Labs, a national coworking brand, for a question and answer session. Arenas served as president and general manager of Regus Americas, and was named one of the 25 Most Influential Executives in Business Travel while CEO of Worktopia.
Source: New York Real Estate Journal

Serendipity Labs, Inc.and The Pinnacle Companies announced that they have signed an exclusive franchise agreement to develop co-working spaces across Northern New Jersey and South Florida.

Serendipity Labs offers workplace memberships as a lifestyle hospitality brand experience for corporate professionals, independent workers, and project teams.
“30% of the work force is now mobile and seeking better ways to work than crowded coffee shops, isolating home offices or wasteful commutes to headquarters. They want a better quality of life, and our data shows there is enormous potential in the Northern New Jersey and South Florida markets,” said John Arenas, CEO of Serendipity Labs.

Pinnacle expects to open its first location during the second quarter of 2015.

Source: “Pinnacle inks franchise deal for co-working space,” Real Estate Weekly

As reported in last Friday, Harbor Group International, LLC has just signed New York-based Serendipity Labs to open and manage a 30,000-square-foot co-working lounge and conference center on the mezzanine level and second floor of One South Wacker, its 40-story, 1.2-million-square-foot tower in the West Loop. And John Arenas, chief executive officer of Serendipity, now tells that his company plans to put similar spaces in other class A office buildings, residential buildings, hotels and other spaces. “What we’re building is a national network that our members can access wherever they go.”

Source: Brian J. Rogal , “Serendipity Starts ‘Co-working for Grown-Ups’,”

What do you get when you cross a Downtown Miami condo development with a New York City coworking facility? The fruit of a joint venture between Serendipity Labs and Miami-based Newgard Development Group.

The companies plan to open a 16,500-square-foot coworking facility on two floors of the Centro condominium development that’s under construction in Miami’s urban core. Centro is the first condo to rise in Downtown Miami’s Central Business District since 2008—and will be Miami’s first new-to-market residential building to feature a full-service shared office space.

Source: Jennifer LeClaire, “Miami Condos Meet New York Office Space,”

Serendipity Labs has signed a deal to include a shared workspace in the Centro condominium project in downtown Miami. This would be the fourth location for the Rye, N.Y.-based company. It leases access to its lab/cafe and work lounges with Wi-Fi service. It includes guest reception and concierge services in addition to meeting space.

Source: Brian Bandell, “Downtown Miami condo project plans shared workspace,” South Florida Business Journal

“Serendipity Labs’ co-working design and appeal fits in with the vibrant lifestyle of Centro and will offer another market-leading amenity that complements our themes of mobility, sustainability and social connection,” said Harvey Hernandez, Chairman of Newgard Group. “We are so excited about bringing Serendipity Labs to Miami. The amenity will give our residents, locals and traveling business people access to a modern working environment in downtown Miami.”

Source: Harvey Hernandez, Serendipity Labs and Centro reveal joint ventureThe Real Deal

Serendipity Labs of New York announced on Tuesday a joint venture with Miami-based Newgard Development Group to open a 16,500-square-foot co-working facility on two floors of the Centro condominium development, currently under construction in Miami’s urban core.

The co-working space design includes an open work-lounge, a lab-cafe, private offices, dedicated workstations, ideation studios and meet-up rooms. “The partnership with Newgard is an example of how new workplace amenities can raise the bar for urban living, while enhancing the quality of life for residents,” said John Arenas, CEO of Serendipity Labs, in a news release.

Source: Nancy Dahlberg, “A duo of coworking news: Pipeline expands, new entry announces”Miami Herald Blog


ATLANTA—Hospitality Ventures Management Group has added three hotels to its portfolio in the past two months and formed strategic partnerships with Gabriel Holdings and with shared workspaces firm Serendipity Labs that could potentially substantially increase its owned and third-party managed assets over the next two years.

Source: John Jordan, Hospitality Ventures Adds 42nd Hotel to Portfolio,

Hospitality Ventures Management Group plans to announce next week a joint venture with shared workspace supplier Serendipity Labs to grow the latter’s presence and expand it into the hospitality sector.

Led by former Worktopia CEO John Arenas, Serendipity Labs provides temporary workspaces for mobile workers and space for small meetings and events. The company operates on a monthly fee-based membership model, based on use. It currently has locations in Rye, N.Y., and Chicago, with plans to open a location near Grand Central Terminal in New York this summer.

Source: Michael B. Baker, Hotel Management Group Teams With Shared Workspace Supplier, Business Travel News

How to Drop the Work-life Balancing Act and Set Some Boundaries

Just as there really is no such thing as multi-tasking, one CEO believes work-life balance is a mere dream. Instead, he offers three ways to take back your life and become more valuable at work without buying into the myth.

Read the article

Serendipity Labs is a corporate-oriented coworking center that has branded itself as offering all of the features of a corporate office with the convenience of being closer to home. Its administrative and hospitality services, secure personal and digital environment, and polished interior create a mini-headquarters workplace, with the added benefit of networking with fellow suburban executives and entrepreneurs. Serendipity Labs Inc. plans a rapid expansion through company-owned and franchised locations, as well as locations managed on behalf of corporate clients and real estate partners and licensing of operations management systems.

Source: NAIOP, Case Profiles (January 2014)

Coworking is weaving its way into the business center world, but there is competitive pressure from outside forces.

One such force to be reckoned with is Serendipity Labs. The company is planning a rapid expansion of alternative workspace, including coworking, that should be turning the heads of every business center operator in New York and beyond.

Serendipty Labs has designed workspace that promises to give workers the literal best of all officing worlds. For example, members can move from collaborative spaces to quiet personal workspaces to social gathering spaces at different points in the day as they have needs for different types of space.

“Thirty percent of U.S. knowledge workers are now un-tethered from the corporate workplace, a figure projected to reach 60 percent by 2020,” says John Arenas, Serendipity Labs, CEO. “These knowledge workers are now choosing where they work and how they collaborate, the same way they choose their own mobile devices.”

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Source: Mike Sullivan, “Business Centers Get New Competition With Serendipity”, Officing Today (August 9, 2013)


The arts can be a bit of serendipity as recently noted at the opening of the photo show “Cameragenic” now showing at Serendipity Labs in Rye.  John Arenas (far left), owner, is helping local artists promote their work in cooperation with The Rye Arts Center.  Serendipity Labs, located at the corner of Locust  and Theodore Fremd Ave. in Rye, collaborated with The RAC’s Adam Levi (right) and Helen Gates (center) to help make the perfect match with photographer Alan Cohen, whose graphic and colorful photos may be seen in the photo.  Sounds like a moment of perfect serendipity for all involved.

Source: The Rye Arts Center, “Serendipity Labs Works with RAC to Host First Art Exhibit, ‘Cameragenic’”, Rye Patch (May 8, 2013)


At the moment, the world’s largest experiment in company-to-company coworking sits at the end of a row of handsome brick warehouses in downtown Grand Rapids, Michigan. The teams stationed in the lofty offices of GRid70, as they’re called, have been charged with plotting their employers’ futures. The fourth floor houses the growth initiatives team of Steelcase, the world’s largest office furniture manufacturer, and Amway, the $10 billion multilevel marketer. The test kitchens of Meijer, the Midwest grocery chain, dominate the ground floor, while the third floor belongs to the footwear designers of Wolverine Worldwide, owner of such brands as Hush Puppies, Keds, and Sperry Top-Sider.

Source: Greg Lindsay, “Coworking Spaces From Grind to Grid70 Help Employees Work Beyond the Cube”, Fast Company (February 11, 2013)


Serendipity Labs in Rye, is holding an “Upgrade Your Worklife” day Monday February 4th.

Escape your home office or the coffee shop and enjoy an inspirational day at Rye’s newest workplace.

Present your business card for a free day pass. Offices, Meeting Space and Coworking at the corner of Locust and Theo. Fremd

Source: Tracey Di Brino, Upgrade Your Worklife, Rye Patch (February 1, 2013)


If you’re schlepping to and from a business center, you’re part of the Mad Men work environment, according to John Arenas, CEO of Serendipity Labs (, a network of shared workspaces with locations in Chicago and Manhattan, which opened a new location in Rye this past November. “It’s not your father’s way of working,” says Arenas of the company’s brand of co-working space.

Trying to separate itself from that old-school, Mad Men way of working, while also staying away from the ultra-communal “hipster vibe” found, according to Arenas, in other co-working spaces, Serendipity Labs asked professionals what elements would be most important to them if they could create the perfect workplace. High on that list was spacious design, quiet spaces to help facilitate focused thought, and reliability of technology. They then collaborated with Steelcase, a leading workplace research and design firm, to create that dream workspace. As a result, Serendipity offers the best of both worlds—large spaces ideal for collaborative projects, what it calls its “Ideation Studio,” and more intimate spaces for those needing a little more privacy, like its “Enclaves” and “Private Retreats.” Members also have secure access to the Internet and, optionally, phones.

Source: Scott Simone, Serendipity Labs’ New Rye Location Offers a Shared-Workplace Environment, Westchester Magazine (January 26, 2013)


“Filled with natural light, comfortable office chairs, internet access and three-pronged outlets, freelancers and off-site employees could hardly find a place more conducive to getting work done than Serendipity Labs. Housed in the old Biltmore Auto Sales building, the large space has all the accommodations of a professional office, including an aesthetic appeal that makes it an attractive place to work remotely for a day or to hold a client meeting.

The environment lends itself to productivity; workers …”

Source: Liz Giegerich, “‘Work Alone, Together’ at New Rye Workspace”Rye Patch (December 12, 2012)


RYE, N.Y. – Lonely freelancers seeking office camaraderie and business people telecommuting part of their workday may find solace and inspiration in a new members-only “co-working” space coming to Rye called Serendipity Labs.

“The most trusted workers can make their own choices about how and when they work,” says John Arenas, CEO of Serendipity Labs who also lives in Rye. “Oftentimes they’re not given traditional space, so they’re working from wherever they can make it work, which can be good. But it isn’t really good all the time, everyday.”

The old Biltmore building at 80 Theodore Fremd Ave. in Rye is being repurposed into plush work areas such as “enclaves” (private offices), a work bar with stools and a work lounge that will more closely resemble a hotel lobby than a traditional cubicle-filled room. “We shudder when people call it office space,” says Arenas.

The concept of co-working space is not revolutionary. Communities such as Independents Hall in Philadelphia and Hive At 55 in lower Manhattan have been in existence for the past few years. However, they rarely exist in the suburbs. Serendipity plans to open a midtown-Manhattan office by year’s end, and its network will eventually expand from D.C. to Boston. But the company’s first location will open in Rye by the first week of October.

Source: Anna Helhoski, New Office Offers Sanctuary for Rye Telecommuters, Rye Daily Voice ( August 12, 2012)


Press Releases

Media Alert: Serendipity Labs Signs Agreements with Partners to Develop Workplaces in Nashville, TN and Denver, CO
Local Experts Share Startup Secrets for Businesses of all Sizes
Serendipity Labs Upscale Offices and Coworking Center Opens in Aventura, FL, to Serve Entrepreneurs, Mobile Workers and Corporate Teams
Serendipity Labs Coworking Redefining Worklife in Chicagoland Suburbs
Serendipity Labs Coworking / Cameron Management Redefining Houston Worklife
Serendipity Labs Opens Downtown Ridgewood, NJ, Coworking Space
Serendipity Labs Coworking Opening in Stamford Redefining Worklife in Fairfield and Westchester Counties
Serendipity Labs Coworking Expands to Ridgewood, NJ
Serendipity Labs Coworking Redefines DC Worklife
Serendipity Labs® Emerges as Next Coworking Leader
Serendipity Labs® Coworking expands at One South Wacker Office Tower in Chicago
The Pinnacle Companies and Serendipity Labs® Establish Exclusive Franchise Agreement – Sept 18, 2014
Rye Patch, August 7, 2013
Serendipity Labs Appoints Hospitality Veteran Brad LeBlanc SVP of Franchise Development
Serendipity Labs Launches Premium, Corporate Coworking Experience