News Clippings


The upscale workspace provider is taking advantage of the rapidly growing coworking market.

Rye, N.Y.—Serendipity Labs Coworking just keeps growing and growing. The members-only, upscale workspace provider has recently secured exclusive development agreements with two new franchise partners, paving the way for the opening of 10 new workplaces in Nashville and Denver.

The coworking market is on fire, and it’s not just for startups and freelancers anymore. “There is a massive shift away from conventional leases under 5,000 square feet, and upscale coworking, like Serendipity Labs, that can meet enterprise standards, is winning this demand now,” John Arenas, CEO of Serendipity Labs Coworking, told Commercial Property Executive. “[Commercial real estate services firm] JLL refers to this phenomenon as the evolution of corporate coworking. It’s not about winning startups, it’s about an alternative for established companies with workplace needs for fewer than 30 people in a given city.”

Source: Barbra Murray, “Serendipity Labs Sets Up Shop in Nashville, Denver,” Commercial Property Executive



The latest co-working space to hit the DC market aims to attract an older and more professional tenant base than the existing brands.

NY-based Serendipity Labs launched its sixth location in Bethesda on Jan. 12 and it’s already 50% occupied. While co-working is often associated with 20-somethings in T-shirts and jeans, you’re more likely to see a 35-year-old in a suit and tie entering the new location, at Carr Properties’ 4500 East West Highway.

Source: Jon Banister, “Serendipity Labs Opens First DC-Area Co-Working Space In Bethesda, Plans To Open 4 More,” Bisnow



“Women Digital Nomads is built by our community to help all nomads, especially women, find the best cities to live and work remotely, learn new skills and be inspired by others,” according to the site.

In Connecticut, Serendipity Labs earned the top honor. “Serendipity Labs Stamford is located in the exciting Harbor Point district at 700 Canal Street, just steps from shops and dining. This 13,000sf coworking location includes a worklounge, lab-cafe, private offices, team rooms and event space,” the site writes.

Serendipity Labs, a firm that operates shared workspaces around the country for a range of businesses, opened in 2016.

Source: Lidia Ryan and Paul Schott, “Stamford office named coolest work space in Connecticut,” Stamford Advocate



Coworking is a popular trend, with different types of coworking offices popping up all over the country. To help you find the one that best suits your needs, we asked national network Serendipity Labs to share what hospitality looks like at their coworking spaces.

Hospitality is a warm and welcoming concept that you can feel instantly from a gracious host, upscale hotels, and thoughtful offices. Hospitality can, and should, be the driving force behind coworking brands.

Source: Kelly Jennings, “Coworking and Hospitality are a match,” Quincy CFO



A tour of coworking spaces perfect for the creative, the working parent, and the c-suite crowd.

In the age of Airbnb and Uber, people are sharing their homes, their cars, and now they’re sharing workspaces. Chicago has seen a boom in “coworking spaces” due to the rapidly growing rate of remote workers, creative professionals, startups, and people who can work from anyplace with a solid WiFi signal.

Source: Nicole Vasquez, “Coworking Around Chicago: An Inside Look at 2112, Take a Break, and Serendipity Labs,” ChicagoInno



The chain provides upscale coworking spaces for “more established professionals.”

With the official opening of its Bethesda location this week, Serendipity Labs is joining the (robust and seemingly always growing) D.C.-area coworking scene.

Serendipity Labs is a national chain, headquartered in Rye, N.Y. It provides, as CEO John Arenas put it, “upscale membership-based work spaces.” The 19,000-square-foot Bethesda location is its sixth space, but Arenas told Technical.ly the company has around 100 more committed to development. If that seems like tremendous, accelerated growth for a company founded in 2013, you’re right. But it’s all part of Serendipity’s strategy.

Source: Tajha Chappellet-Lanier, “A new coworking option, Serendipity Labs, comes to the DC area,” Technical.ly



Shared work spaces are popping up far away from urban cores.

When Anju Kurian works, she fires up her computer at Serendipity Labs, a co-working space in Rye, a Westchester County suburb of New York City. “Work is everywhere,” says Kurian, the co-founder of Vermilion Talent, a business that helps women reenter the workforce after leaving corporate life to raise their children.

For many, the word “co-working” still conjures up images of skinny-jeans-clad, cold-press-swilling tech types in a downtown warehouse. But the practice has grown by leaps and bounds in a short period of time. According to a study by the magazine Deskmag, the number of co-working spaces worldwide is expected to increase by 22 percent in 2017. And as it has grown, co-working has spread to the suburbs.

Source: Pooja Makhijani, “Why Coworking is Moving to the Suburbs,” Citylab.com



Just in case you did miss them, here’s a 5 minute wrap-up of flexible workspace highlights in 2016.

5. WeWork scored a Century… and discovered Serendipity Labs snapping at their heels
With WeWork continuing to expand without pause (although not without its challenges), the workspace company opened the doors to its 100th location in November of this year. But wait… WeWork has a challenger in the form of Serendipity Labs. Founded in 2013 in New York, the workspace operator is harnessing the power of franchising to expand its reach — and currently has over 100 locations in development.

Source: Jo Disney, “16 Unmissable Moments from the Flexible Workspace Industry in 2016,” AllWork.Space



The latest coworking survey suggests that a significant portion of growth will come from existing operators as 67% of them plan to expand their brand in some way or another in 2017. And this is only for coworking operators, and we can’t leave out of the equation business centers and executive suite providers.

Another important fact to consider is that industry experts believe consolidation is likely to happen on a larger scale than in previous years. With this in mind, it is likely that some workspace operators will grow more than others, depending on their aggressiveness and their growth strategy.

So, who will grow the most in 2017?

Serendipity Labs
In a recent interview with Allwork, Paula Gomprecht, Senior Director of Marketing for Serendipity Labs, mentioned that starting 2017, the workspace hospitality brand will have over 100 locations in pipeline development.
Their chosen path for growth, that of franchising their locations, allows Serendipity Labs to grow faster than other workspace operators, while lessening the potential amount of risk associated with fast-paced growth and capital investment.

Source: Cecilia Amador, “Flexible Workspace Operators Set To Grow the Most in 2017,” AllWork.Space



Buying and wasting resources might one day be eclipsed by professional give and take between businesses. Consumers, of course, have already embraced the sharing economy by backing platforms like Uber, Streetbank and Airbnb, where private individuals share personal resources with unknown takers. Perhaps peer-to peer platforms for entrepreneurs and start-ups are poised to launch a similar sharing economy for the business world.

Shared consumption: A key trend defining 2016?

The continued growth of the sharing economy stands out as a 2016 trend for Fueled co-founder, Ryan D Matzner, while founder and CEO of the co-working-network Serendipity Labs, John Arenas, explains how co-working reflects the rising sharing and circular economy model. For him, rather than propagating a wasteful linear model of consumption, sharing head office real estate saves travel time and offers additional benefits.

Source: Kelly Pipes, “Will there be anything we don’t share in 2017?”, Virgin.com



How This Workspace Provider Defied The Traditional Expansion Model…And Won

Up next on our Industry Game-Changers series is Serendipity Labs, one of the first coworking operators to use the franchise model to power its expansion efforts.

Serendipity Labs was founded in 2013 by John Arenas. Since opening its first location in NYC, the brand has focused on the hospitality aspect of flexible workspaces.

Paula Gomprecht, Senior Director of Marketing for Serendipity Labs, says that the brand identifies itself as being in the hospitality industry. “We look at the workspaces as a service industry as a hospitality vertical. Hospitality is our main focus, it’s in our DNA.”

Source: Cecilia Amador, “Serendipity Labs Aims To Add 100+ Locations in 2017,” AllWork.Space



Co-working spaces are all the rage these days and a Columbus hotel company is getting in on the action.

Renascent Hospitality, a hotel manager and developer, has become a franchisee of Rye, New York-based Serendipity Labs Coworking.

“Columbus has seen tremendous growth over the last few years, with good reason. Companies see the enormous potential in everything from the central location, to the talent pool and resources available,” John Arenas, CEO of Serendipity Labs, said in a release. “As about 45 percent of our members are employees of established companies who have the monthly membership paid by their organization, 20 percent startups and 35 percent independent professionals, we think Serendipity Labs is the perfect fit for Columbus’ fast-moving business environment.”

Source: Laura Newpoff, “Columbus hospitality company getting in on the co-working boom, opening 4 local labs,” Columbus Business First



NEW YORK – The business model behind the co-working craze is falling out of favor: WeWork rivals pursue office-sharing setups that are more like hotel chains.

… Serendipity Labs, thinks franchises are the key to fast growth. Under its model, franchisees pay a fee to be part of the Serendipity family, then build locations in the mold espoused by the company…

The franchisees, who can lease space themselves or use buildings they own, pay for much of the cost of construction, allowing Serendipity (Labs) the ability to grow quickly without raising hundreds of millions of dollars itself …

Many of the franchisees to sign up thus far come from a different corner of the real-estate world: the hotel sector, where franchising is commonplace.

“There were so many commonalities,” said Scott Somerville, a hotel developer and operator who is president of Renascent Hospitality. He has signed on to set up four or five Serendipity locations in the Columbus, Ohio, area. “It’s a hotel without the guest rooms.”

Click here for full article.

Eliot Brown, “New Competition for ‘Co-Working’ Model,” The Wall Street Journal



STAMFORD — The first floor of the brick building at 700 Canal St. in the city’s South End looks like it could house a financial-services firm or an energy company or a design group. In fact, it serves all three types of organizations — and many more.

Serendipity Labs, a firm that operates shared workspaces around the country for a range of businesses, opened last week its 13,000-square-foot hub on Canal Street.

Source: Paul Schott, “Serendipity Labs offers latest shared work space in Stamford,” Stamford Advocate



A new co-working center has opened in Stamford to tap into the market for flexible, short-term office space arrangements.

Rye, New York-based Serendipity Labs launched its 13,000-square-foot location at 700 Canal St. last week.

Serendipity previously opened locations in Rye; Chicago, Illinois; and Ridgewood, New Jersey. It selected the Stamford site because of the city’s expanding tech scene and the proximity to shops, dining and the MetroNorth, director of sales Kate Kelleher said.

Source: Steve Adams, “Stamford Gets New Co-Working Center,” The Commercial Record



Serendipity Labs opened a co-working space in Aventura Corporate Center.

The Rye, New York-based company offers shared office space and private office suites on flexible schedules. Its “unlimited access” plans start at $399 per month. This is the company’s first location to open in South Florida, and another one is coming to the Centro building in downtown Miami in October.

Source: Brian Bandell, “Co-working space opens in Class A office building,” South Florida Business Journal



A New York-based shared office firm is making a big push into North Texas with plans to open nine co-working facilities.

Serendipity Labs Co-Working is one of a handful of companies creating shared workspace operations in the Dallas-Fort Worth area.

Serendipity has formed a franchise agreement with an affiliate of Texas-based Worth Hotels to be the development partner for the D-FW locations.

The companies hope to have their first D-FW space up and running by early next year.

Source: Steve Brown, “New York-based shared office firm Serendipity Labs plans multiple D-FW co-working locations,” The Dallas Morning News



A New York-based co-working company that develops shared office space for the suit-and-tie set – or at least the jacket-and-khaki set – has struck a deal with a local real estate investment firm to bring the concept to Houston.

Serendipity Labs Coworking, a 3-year-old company aiming to upgrade co-working’s 20-something hipster image, will open in downtown’s Esperson office development.

Houston-based Cameron Management, Esperson’s owner, signed an exclusive franchise agreement with Serendipity for the Houston area, where it hopes to build 10 co-working sites.

Source: Nancy Sarnoff, “Grown-up co-working space to land downtown,” Houston Chronicle



The Serendipity Labs co-working facility coming to downtown Bethesda is targeting a July opening, according to company CEO John Arenas.

Arenas, who grew up in Bethesda, said bringing the New York-based company to the 4500 East West Highway office building “is like coming home,” and Serendipity Labs is exploring other Washington, D.C.-area locations.
“We’re not just dipping a toe into the D.C. metro market,” Arenas said in an interview earlier this month. Serendipity Labs is undergoing a national expansion with more than 80 locations planned. The 19,000-square-foot space in Bethesda will be the company’s eighth.

Source: Aaron Kraut, “Serendipity Labs Targeting July Opening in Downtown Bethesda,” Bethesda Magazine



At 700 Canal St. in Stamford’s South End, Serendipity magazine publishes quarterly issues focused on lifestyle topics germane to Fairfield County and Westchester County, N.Y. In fitting out a new “lifestyle” option of sorts for businesspeople on the building’s ground floor, John Arenas says it is only happenstance that his company shares the magazine’s name — but promises it will be a happy accident for Stamford, and soon other locations throughout Fairfield County.

Source: Alexander Soule, “Coworking options to swell with Serendipity Labs in Stamford — and beyond,” Stamford Advocate



Mr. Doug Denman, President of Worth Hotels an IHG and Marriott franchisee, has joined the Board of Directors of Serendipity Labs Coworking. Serendipity Labs was founded by established hospitality industry leader, John Arenas, creator of Worktopia.

Serendipity Labs is a different kind of coworking space that incorporates the upscale hospitality industry best practices to meet current and future workforce expectations.

Source: Susie Smith, “Doug Denman, Joins Board of Directors of Serendipity Labs Coworking,” Hospitality Daily



Move over startups. Big business is starting to fill desks at trendy shared offices.

WeWork, the shared-office company valued at $15 billion, has cultivated a chic vibe to attract the freelancers and startup workers that helped launch the co-working movement. That means hip interior design (some offices have wallpaper created by the Beastie Boys’ Mike D.) and free micro-roasted coffee and craft beer (the company gave out 90,000 glasses during a single month last year).

Source: Patrick Clark, “Co-Working Spaces are Going Corporate,” BloombergBusiness



A New York-based co-working brand is coming to downtown Bethesda’s newest office building.

Serendipity Labs Coworking announced Monday that it has signed a lease with building owner Carr Properties for 19,000 square feet of the 4500 East West Highway building.

The building, which Carr finished in 2014, is a few blocks east of the Bethesda Metro station. Serendipity Labs will join small business loan company Rapid Advance and education company Teaching Strategies LLC as tenants in the building.

Source: Aaron Kraut, “Co-working Space Coming to Bethesda’s 4500 East West Highway Building,” Bethesda Magazine



A franchisee of co-working space provider Serendipity Labs has leased a new location in Aventura.

NAI Miami’s Jeremy S. Larkin, Joe Gallaher and John Erixon represented ACC/GP Development, the owner of Aventura Corporate Center at 20801-20803 Biscayne Boulevard in the lease with a joint venture between Chicago-based Centrum Partners and New Jersey-based The Pinnacle Cos. They’re opening a franchise of Serendipity Labs in the 11,712-square-foot space.

Source: Brian Bandell, “Serendipity Labs Coworking Space Comes to Aventura,” South Florida Business Journal



John Arenas of Serendipity Labs has successfully built several brands – including Stratis Business Centers – with differing models in the serviced workspace industry. We interviewed John to learn how Serendipity Labs is progressing.

When and how did you start at Serendipity Labs?

I was fortunate to be able to bring together a veteran team of workplace and hospitality executives and key strategic partners in 2012. We set out to create a world-class brand of coworkers to meet the needs of companies of all sizes across all industry categories and stages of development, not just tech startups and creative class.

Source: Member Interview with John Arenas of Serendipity Labs , Global Workspace Association



CEO of Serendipity Labs Coworking, John Arenas talks with Greg MacKinnon, PREA’s Director of Research, about the changes in the shared workplace model Serendipity Labs is achieving.

What sort of workplace model have you developed with Serendipity Labs, and how does that compare to other firms in the Coworking industry?

We have created a coworking brand that delivers a workplace membership experience to satisfy mobile professional workers and project teams across all industry categories and company sizes. This means serving a broader market and larger customer base compared with coworking companies that focus solely on technology start-ups and young creative class workers. Knowledge workers are effectively free agents now, even corporate employees, so they also need a platform to support their own personal work styles. These workers have become sophisticated consumers, choosing where, when, and how they work.

Source: Greg MacKinnon, One-On-One with John Arenas, PREA Industry News



Just three months after opening a 15,000-square-foot co-working and conference center on the first floor of One South Wacker in Chicago, Serendipity Labs has gone forward with its plan to expand onto the tower’s second floor where it has leased an additional 15,000-square-feet. More than 1,000 members signed up since last fall, and the new space, which opened last Friday, offers access to private offices, dedicated workstations and more co-working space.

Source: Brian J. Rogal, “Serendipity Labs Takes Coworking National,” GlobeSt.com



Executive of the Month: Arenas, CEO of Serendipity Labs: Centered on improving the quality of members’ lives; motivation to succeed: Joy of building organizations that help people reach their potential

The NYREJ recently sat down with John Arenas, CEO of Serendipity Labs, a national coworking brand, for a question and answer session. Arenas served as president and general manager of Regus Americas, and was named one of the 25 Most Influential Executives in Business Travel while CEO of Worktopia.
Source: http://nyrej.com/80281 New York Real Estate Journal



Serendipity Labs, Inc.and The Pinnacle Companies announced that they have signed an exclusive franchise agreement to develop co-working spaces across Northern New Jersey and South Florida.

Serendipity Labs offers workplace memberships as a lifestyle hospitality brand experience for corporate professionals, independent workers, and project teams.
“30% of the work force is now mobile and seeking better ways to work than crowded coffee shops, isolating home offices or wasteful commutes to headquarters. They want a better quality of life, and our data shows there is enormous potential in the Northern New Jersey and South Florida markets,” said John Arenas, CEO of Serendipity Labs.

Pinnacle expects to open its first location during the second quarter of 2015.

Source: “Pinnacle inks franchise deal for co-working space,” Real Estate Weekly



As reported in GlobeSt.com last Friday, Harbor Group International, LLC has just signed New York-based Serendipity Labs to open and manage a 30,000-square-foot co-working lounge and conference center on the mezzanine level and second floor of One South Wacker, its 40-story, 1.2-million-square-foot tower in the West Loop. And John Arenas, chief executive officer of Serendipity, now tells GlobeSt.com that his company plans to put similar spaces in other class A office buildings, residential buildings, hotels and other spaces. “What we’re building is a national network that our members can access wherever they go.”

Source: Brian J. Rogal , “Serendipity Starts ‘Co-working for Grown-Ups’,” GlobeSt.com



What do you get when you cross a Downtown Miami condo development with a New York City coworking facility? The fruit of a joint venture between Serendipity Labs and Miami-based Newgard Development Group.

The companies plan to open a 16,500-square-foot coworking facility on two floors of the Centro condominium development that’s under construction in Miami’s urban core. Centro is the first condo to rise in Downtown Miami’s Central Business District since 2008—and will be Miami’s first new-to-market residential building to feature a full-service shared office space.

Source: Jennifer LeClaire, “Miami Condos Meet New York Office Space,” GlobeSt.com



Serendipity Labs has signed a deal to include a shared workspace in the Centro condominium project in downtown Miami. This would be the fourth location for the Rye, N.Y.-based company. It leases access to its lab/cafe and work lounges with Wi-Fi service. It includes guest reception and concierge services in addition to meeting space.

Source: Brian Bandell, “Downtown Miami condo project plans shared workspace,” South Florida Business Journal



“Serendipity Labs’ co-working design and appeal fits in with the vibrant lifestyle of Centro and will offer another market-leading amenity that complements our themes of mobility, sustainability and social connection,” said Harvey Hernandez, Chairman of Newgard Group. “We are so excited about bringing Serendipity Labs to Miami. The amenity will give our residents, locals and traveling business people access to a modern working environment in downtown Miami.”

Source: Harvey Hernandez, Serendipity Labs and Centro reveal joint ventureThe Real Deal



Serendipity Labs of New York announced on Tuesday a joint venture with Miami-based Newgard Development Group to open a 16,500-square-foot co-working facility on two floors of the Centro condominium development, currently under construction in Miami’s urban core.

The co-working space design includes an open work-lounge, a lab-cafe, private offices, dedicated workstations, ideation studios and meet-up rooms. “The partnership with Newgard is an example of how new workplace amenities can raise the bar for urban living, while enhancing the quality of life for residents,” said John Arenas, CEO of Serendipity Labs, in a news release.

Source: Nancy Dahlberg, “A duo of coworking news: Pipeline expands, new entry announces”Miami Herald Blog

 



ATLANTA—Hospitality Ventures Management Group has added three hotels to its portfolio in the past two months and formed strategic partnerships with Gabriel Holdings and with shared workspaces firm Serendipity Labs that could potentially substantially increase its owned and third-party managed assets over the next two years.

Source: John Jordan, Hospitality Ventures Adds 42nd Hotel to Portfolio, GlobeSt.com



Hospitality Ventures Management Group plans to announce next week a joint venture with shared workspace supplier Serendipity Labs to grow the latter’s presence and expand it into the hospitality sector.

Led by former Worktopia CEO John Arenas, Serendipity Labs provides temporary workspaces for mobile workers and space for small meetings and events. The company operates on a monthly fee-based membership model, based on use. It currently has locations in Rye, N.Y., and Chicago, with plans to open a location near Grand Central Terminal in New York this summer.

Source: Michael B. Baker, Hotel Management Group Teams With Shared Workspace Supplier, Business Travel News



How to Drop the Work-life Balancing Act and Set Some Boundaries

Just as there really is no such thing as multi-tasking, one CEO believes work-life balance is a mere dream. Instead, he offers three ways to take back your life and become more valuable at work without buying into the myth.

Read the article



Serendipity Labs is a corporate-oriented coworking center that has branded itself as offering all of the features of a corporate office with the convenience of being closer to home. Its administrative and hospitality services, secure personal and digital environment, and polished interior create a mini-headquarters workplace, with the added benefit of networking with fellow suburban executives and entrepreneurs. Serendipity Labs Inc. plans a rapid expansion through company-owned and franchised locations, as well as locations managed on behalf of corporate clients and real estate partners and licensing of operations management systems.

Source: NAIOP, Case Profiles (January 2014)



Coworking is weaving its way into the business center world, but there is competitive pressure from outside forces.

One such force to be reckoned with is Serendipity Labs. The company is planning a rapid expansion of alternative workspace, including coworking, that should be turning the heads of every business center operator in New York and beyond.

Serendipty Labs has designed workspace that promises to give workers the literal best of all officing worlds. For example, members can move from collaborative spaces to quiet personal workspaces to social gathering spaces at different points in the day as they have needs for different types of space.

“Thirty percent of U.S. knowledge workers are now un-tethered from the corporate workplace, a figure projected to reach 60 percent by 2020,” says John Arenas, Serendipity Labs, CEO. “These knowledge workers are now choosing where they work and how they collaborate, the same way they choose their own mobile devices.”

– See more at: http://www.officingtoday.com/2012/08/business-centers-get-new-competition-with-serendipity/#sthash.WNnw8TR5.dpuf

Source: Mike Sullivan, “Business Centers Get New Competition With Serendipity”, Officing Today (August 9, 2013)

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The arts can be a bit of serendipity as recently noted at the opening of the photo show “Cameragenic” now showing at Serendipity Labs in Rye.  John Arenas (far left), owner, is helping local artists promote their work in cooperation with The Rye Arts Center.  Serendipity Labs, located at the corner of Locust  and Theodore Fremd Ave. in Rye, collaborated with The RAC’s Adam Levi (right) and Helen Gates (center) to help make the perfect match with photographer Alan Cohen, whose graphic and colorful photos may be seen in the photo.  Sounds like a moment of perfect serendipity for all involved.

Source: The Rye Arts Center, “Serendipity Labs Works with RAC to Host First Art Exhibit, ‘Cameragenic’”, Rye Patch (May 8, 2013)

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At the moment, the world’s largest experiment in company-to-company coworking sits at the end of a row of handsome brick warehouses in downtown Grand Rapids, Michigan. The teams stationed in the lofty offices of GRid70, as they’re called, have been charged with plotting their employers’ futures. The fourth floor houses the growth initiatives team of Steelcase, the world’s largest office furniture manufacturer, and Amway, the $10 billion multilevel marketer. The test kitchens of Meijer, the Midwest grocery chain, dominate the ground floor, while the third floor belongs to the footwear designers of Wolverine Worldwide, owner of such brands as Hush Puppies, Keds, and Sperry Top-Sider.

Source: Greg Lindsay, “Coworking Spaces From Grind to Grid70 Help Employees Work Beyond the Cube”, Fast Company (February 11, 2013)

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Serendipity Labs in Rye, is holding an “Upgrade Your Worklife” day Monday February 4th.

Escape your home office or the coffee shop and enjoy an inspirational day at Rye’s newest workplace.

Present your business card for a free day pass. Offices, Meeting Space and Coworking at the corner of Locust and Theo. Fremd

Source: Tracey Di Brino, Upgrade Your Worklife, Rye Patch (February 1, 2013)

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If you’re schlepping to and from a business center, you’re part of the Mad Men work environment, according to John Arenas, CEO of Serendipity Labs (serendipitylabs.com), a network of shared workspaces with locations in Chicago and Manhattan, which opened a new location in Rye this past November. “It’s not your father’s way of working,” says Arenas of the company’s brand of co-working space.

Trying to separate itself from that old-school, Mad Men way of working, while also staying away from the ultra-communal “hipster vibe” found, according to Arenas, in other co-working spaces, Serendipity Labs asked professionals what elements would be most important to them if they could create the perfect workplace. High on that list was spacious design, quiet spaces to help facilitate focused thought, and reliability of technology. They then collaborated with Steelcase, a leading workplace research and design firm, to create that dream workspace. As a result, Serendipity offers the best of both worlds—large spaces ideal for collaborative projects, what it calls its “Ideation Studio,” and more intimate spaces for those needing a little more privacy, like its “Enclaves” and “Private Retreats.” Members also have secure access to the Internet and, optionally, phones.

Source: Scott Simone, Serendipity Labs’ New Rye Location Offers a Shared-Workplace Environment, Westchester Magazine (January 26, 2013)

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“Filled with natural light, comfortable office chairs, internet access and three-pronged outlets, freelancers and off-site employees could hardly find a place more conducive to getting work done than Serendipity Labs. Housed in the old Biltmore Auto Sales building, the large space has all the accommodations of a professional office, including an aesthetic appeal that makes it an attractive place to work remotely for a day or to hold a client meeting.

The environment lends itself to productivity; workers …”

Source: Liz Giegerich, “‘Work Alone, Together’ at New Rye Workspace”Rye Patch (December 12, 2012)

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RYE, N.Y. – Lonely freelancers seeking office camaraderie and business people telecommuting part of their workday may find solace and inspiration in a new members-only “co-working” space coming to Rye called Serendipity Labs.

“The most trusted workers can make their own choices about how and when they work,” says John Arenas, CEO of Serendipity Labs who also lives in Rye. “Oftentimes they’re not given traditional space, so they’re working from wherever they can make it work, which can be good. But it isn’t really good all the time, everyday.”

The old Biltmore building at 80 Theodore Fremd Ave. in Rye is being repurposed into plush work areas such as “enclaves” (private offices), a work bar with stools and a work lounge that will more closely resemble a hotel lobby than a traditional cubicle-filled room. “We shudder when people call it office space,” says Arenas.

The concept of co-working space is not revolutionary. Communities such as Independents Hall in Philadelphia and Hive At 55 in lower Manhattan have been in existence for the past few years. However, they rarely exist in the suburbs. Serendipity plans to open a midtown-Manhattan office by year’s end, and its network will eventually expand from D.C. to Boston. But the company’s first location will open in Rye by the first week of October.

Source: Anna Helhoski, New Office Offers Sanctuary for Rye Telecommuters, Rye Daily Voice ( August 12, 2012)

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Press Releases

Media Alert: Serendipity Labs Signs Agreements with Partners to Develop Workplaces in Nashville, TN and Denver, CO
Local Experts Share Startup Secrets for Businesses of all Sizes
Serendipity Labs Upscale Offices and Coworking Center Opens in Aventura, FL, to Serve Entrepreneurs, Mobile Workers and Corporate Teams
Serendipity Labs Coworking Redefining Worklife in Chicagoland Suburbs
Serendipity Labs Coworking / Cameron Management Redefining Houston Worklife
Serendipity Labs Opens Downtown Ridgewood, NJ, Coworking Space
Serendipity Labs Coworking Opening in Stamford Redefining Worklife in Fairfield and Westchester Counties
Serendipity Labs Coworking Expands to Ridgewood, NJ
Serendipity Labs Coworking Redefines DC Worklife
Serendipity Labs® Emerges as Next Coworking Leader
Serendipity Labs® Coworking expands at One South Wacker Office Tower in Chicago
The Pinnacle Companies and Serendipity Labs® Establish Exclusive Franchise Agreement
CNBC.com – Sept 18, 2014
Rye Patch, August 7, 2013
Serendipity Labs Appoints Hospitality Veteran Brad LeBlanc SVP of Franchise Development
Serendipity Labs Launches Premium, Corporate Coworking Experience