Atlanta Business Chronicle – November 26, 2017


Three Alliance is the first of eight locations Serendipity Labs plans to open across metro Atlanta

New York-based coworking company Serendipity Labs is entering Atlanta with a prime spot on the 21st-floor of Buckhead’s Three Alliance Center tower — the first step in a much larger expansion.
The 26,000-square-foot space is scheduled to open in the spring.

John Arenas, founder and CEO of Serendipity Labs, called Three Alliance a stunning architectural gem with tree-canopied views of Buckhead and floor to ceiling glass.
It’s the first of eight locations Serendipity Labs plans to open across metro Atlanta. It’s finalizing another lease in Alpharetta soon.
Serendipity Labs joins fellow coworking companies such as WeWork and Industrious, which continue expanding intown and in the suburbs.
Coworking is a global trend that only fairly recently began affecting the Atlanta office market. Last year, it accounted for 5 million square feet of space in Asia, according to CoreNet Global and Cushman & Wakefield. Earlier in November, Boston Properties’ CEO Owen Thomas said the company told investors coworking now represented about 20 percent of net office absorption in the United States.
It’s not just startups occupying the space. About half of Serendipity Labs’ members are employees of large, international companies working remotely.
In the United States, it’s large companies that are helping to drive coworking. That’s because they are shifting more of their business units out of the headquarters and regional offices to off-site coworking environments, Arenas said.

Source, Douglas Sams, “New York coworking company enters Atlanta market, leases Buckhead’s Three Alliance Center”, Atlanta Business Chronicle