Bisnow Atlanta – September 15, 2017


A new co-working group aimed at more established companies and veteran workers is taking aim at Atlanta with a dozen locations.

New York-based Serendipity Labs has inked a franchise agreement with a host of hospitality executives to launch 17 co-working locations in Atlanta, Charleston and Greenville. That group is led by 3H Group Hotels CEO Hiren Desai, SSM Hospitality CEO Paresh Master and Atlanta-based hotel brokerage firm Hunter Hotel Advisors Vice President Trey Scott. The partnership will be one of two Serendipity franchisees in Atlanta, where the company expects to open a dozen locations, both franchised and corporate-owned offices, Serendipity founder and CEO John Arenas said. The firm already is in talks to lease space in Buckhead and North Fulton, but Arenas declined to identify the buildings.

Serendipity Labs most recently raised $11M from Dallas developer Craig Hall to help fuel its nationwide growth. The firm is growing through franchises, joint ventures and company-owned locations, with more than 100 sites underway at $1M each, company officials said.

Source: Jarred Schenke, “Atlanta Gaining Another National Co-Working Player,” Bisnow