Serendipity Labs Launches Premium, Corporate Coworking Experience


Rye, NY — August 1, 2012 – Serendipity Labs, Inc. (www.serendipitylabs.com) announced today the launch of the first location of its premium members-only workplace network. The insightful Serendipity Labs workplace design allows members to easily traverse from collaborative spaces to quiet personal workspaces to social gathering spaces throughout the day. Each walk-in workplace location offers members and their guests leading technology and an exceptional experience.

Serendipity Labs plans a rapid expansion of the network through company-owned and franchised locations as well as locations managed on behalf of corporate clients and real estate partners, starting with locations in Rye, NY and midtown Manhattan. Each location will be staffed by a team trained in world class hospitality standards and served by the proprietary cloud-based technology platform, OASIS™, that delivers internet access, phone service, secure wi-fi and access control at enterprise service level standards.

“30% of US knowledge workers are now un-tethered from the corporate workplace, a figure projected to reach 60% by 2020. These knowledge workers are now choosing where they work and how they collaborate, the same way they choose their own mobile devices,” said John Arenas, Serendipity Labs, CEO. “Meanwhile, working from home hasn’t met their need for human interaction, collaboration, productivity or work-life balance. The result is a massive shift toward the ‘consumerization’ of real estate and away from traditional office space. We believe in creating environments that not only facilitate productivity, but also inspire success, and we are proud to deliver a transformational workplace experience to our members and their guests. Whether it’s for individual focus, team interaction, or virtual collaboration, Serendipity Labs provides the engaging and inspirational alternative that workers are looking for, while enabling companies to reduce real estate costs and attract the most talented workers.”

Serendipity Labs recently completed an equity funding round, attracting a minority investment by strategic partner Steelcase, Inc. (SCS:NYSE). The partnership with Steelcase allows Serendipity Labs to benefit from Steelcase’s highly respected workplace design guidance, research insights and vision. “We are always exploring new ways to create value through our insights, workplace designs and integrated technology products. We believe we can help power exceptional experiences in this next generation of workplace-as-a-service solutions. Our involvement with Serendipity Labs is consistent with that goal,” said John Malnor, VP Growth Initiatives at Steelcase.

About Serendipity Labs, Inc.
Serendipity Labs, Inc. (www.serendipitylabs.com) and its wholly owned subsidiaries, Serendipity Labs Franchise International, LLC and Serendipity Labs Management, LLC are leading the way in delivering high performance workplace-as-a-service experiences supported by a cloud-based enterprise-wide service delivery platform. The Serendipity Labs executive team is comprised of professionals with deep domain expertise in alternative workplace services, enterprise collaboration technology, commercial real estate and franchising.

About Steelcase, Inc. For 100 years, Steelcase Inc. (SCS:NYSE) has helped create great experiences for the world’s leading organizations — wherever work happens. Steelcase and our family of brands — including Steelcase®, Coalesse®, Designtex®, Details®, Nurture®, PolyVision® and Turnstone® — offer a comprehensive portfolio of furnishings, products and services designed to unlock human promise and support social, economic and environmental sustainability. We are globally accessible through a network of channels, including approximately 650 dealers. Steelcase is a global, industry-leading and publicly traded company with fiscal 2012 revenue of $2.75 billion. More information can be found at www.steelcase.com

Contact: Amanda Hass
pr (at) serendipitylabs.com

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