Digital Marketing During a Pandemic: Cut Through the Clutter, Get Noticed, and Get Ahead

With more online activity from marketers, people are finding themselves bombarded with messaging.
You need to market online, but how do you do so effectively? How do you adapt your online marketing strategy to cut through the clutter, get noticed, and get ahead?
This session will review what’s changed for your target markets, how to nuance your messaging when people are suffering, as well as the fundamentals you’ll need to apply. We’ll talk about the various platforms and their best application, as well as a few newer marketing technologies that can make your online marketing more successful.

Susan Catalano is the Managing Partner of JQLaCorte, LLC, a full-service LinkedIn consulting firm. Susan is a LinkedIn expert and optimizes LinkedIn profiles and company pages, delivers training and provides posting and network growth services for business owners, professionals, and companies. She also consults with companies on the effective use of LinkedIn to achieve measurable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise. Susan designs and implements LinkedIn Employee Advocacy Programs for firms.

Robert Clark is Managing Principal of LucidPointe, a boutique digital agency specializing in online marketing, email marketing, marketing automation, and business automation strategy and execution. He has over 30 years of experience advising businesses from SMB to Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, and information technology.