Serendipity Labs has been known for its hospitality-focused approach to serviced workspaces and for powering its growth through the franchise model. Twenty-seventeen proved to be a successful year for the coworking brand, opening various new locations both in established and new markets.
Following the company’s announcement that it awarded franchises for 22 locations across 4 new US markets, Allwork.Space spoke with Paula Gomprecht, VP of Marketing, to learn more about their plans for 2018, international expansion, and their brokerage partnership with JLL.
Allwork.Space: How many new locations did Serendipity Labs open in 2017, and where?
Paula Gomprecht: We currently have 125 locations under development across the US. In 2017, we opened Bethesda, Maryland; Dallas, Texas, and Columbus, Ohio, with Nashville and New York City under construction. We also announced signed leases for new locations in Denver, Alpharetta, Atlanta, Houston, and Greenville, SC.
Allwork.Space: Will any of the upcoming 22 locations in Phoenix, St. Louis, Indianapolis, and Pittsburgh be company-owned?
In each market we are opening at least one company-owned location in the central business districts, while our franchisees open in the suburbs. This is part of our strategy of creating a hub and spoke network in each market.
Source, Cecilia Amador, Serendipity Labs Discusses International Expansion Plans And JLL Partnership, Allwork.Space.