Costar – March 27, 2018


Serendipity Labs Eyes Hollywood for Newest Co-Working Space

Another co-working space is putting down roots in Hollywood, CA.

Serendipity Labs Coworking, the Rye, NY-based shared workspace company, has assumed the lease for Broad Green Pictures’ 36,000-square-foot headquarters at the Hollywood 959 building located at 6555 Barton Ave. in the Hollywood Media District.

The five-story, 138,000-square-foot West Bldg. and adjacent four-story, 120,526-square-foot East Bldg. at 959 Seward St. were built in 2015.

The newest location marks the first in Los Angeles for the seven-year-old company, according to Paula Gomprecht, vice president of marketing for Serendipity Labs.

“It’s a beautiful building and a fantastic location,” Gomprecht said. “Being in the media district allows us to provide our particular brand of service to media, to Hollywood and the industry.”

There was also a need and a demand for something different when it comes to co-working spaces here, according to Gomprecht.

“We are not just another pretty space,” said John Arenas, CEO of Serendipity Labs, in a statement. “The Serendipity Labs’ philosophy is grounded in hospitality. For our first Los Angeles location, we are thrilled to be premiering at this spectacular site and look forward to welcoming the Hollywood community to our growing network of workplaces across the country.”

Members can work at any Serendipity Labs location across the country, including a new one in Nashville and other locations in New York City. The Hollywood location marks the firm’s 11th location nationwide with 125 more currently under development, according to Gomprecht.

The Hollywood space was designed by Gensler and includes editing rooms, a commercial kitchen, a dining area and a soundproofed screening room in addition to offices with privacy film and walls.

“Privacy and security is really important to us,” Gomprecht said.

Serendipity Labs, which is just entering the West Coast, also places an emphasis on hospitality since many of its staff members come from that industry and, as a result, “know how to provide first-class service,” according to Gomprecht.

Source, Karen Jordan, Serendipity Labs Eyes Hollywood for Newest Co-Working Space Costar.