Upstate Business Journal – February 22, 2018


Serendipity Labs Coworking inks deal for Plush Mill site in Greenville

The former Piedmont Plush Mill located on Highway 123 between downtown and the Village of West Greenville soon will be home to a new model of coworking — Serendipity Labs — an upscale hospitality brand offering a flexible workplace option for large companies, mobile professionals, and independent workers.

This will be the first location for Serendipity Labs Coworking in South Carolina, said Trey Scott, a veteran hotel professional and entrepreneur who is the franchise owner of the location slated to open this summer.

Shelby Dodson of CBRE represented the landlord, and Conor Brennan with JLL in Charlotte, N.C., represented the tenant in the transaction. Mark Peters of Fountain Inn bought the dilapidated industrial complex at 200 Easley Bridge Road in October 2016 with plans to renovate the 24,000-square-foot historic mill building into creative office space.

“Serendipity Labs isn’t your typical co-working experience,” Scott said. “Just like the Plush Mill site isn’t your typical location. We believe the renovation and rebirth of this historic structure will be one of the most talked about developments in Greenville for quite some time.”

Recognizable to passersby because of its bank of 24-pane glass windows, the 2.94-acre site was recently annexed into Greenville city limits in anticipation of its rebirth as Serendipity Labs.

“We are taking something old in Greenville and making it new again,” Scott said. “That goes for the building and the traditional coworking model.”

Serendipity Labs was founded by industry leader John Arenas in 2011 with a singular vision: to build a network of inspirational members-only workplaces, combining state-of-the-art workplace design, technology, and security with the highest hospitality service-level to deliver a peerless workplace experience. With 10 locations currently open in large metropolitan markets and 125 under development, it is expanding with company-owned, managed, and franchised locations in urban, suburban, and secondary markets using the same model as the hotel industry.

Serendipity Labs is designed to encourage serendipitous interactions that result in new ideas and business connections through a variety of work-style settings and events which will be curated by local Greenville staff.

Source, Ariel Turner, Serendipity Labs Coworking inks deal for Plush Mill site in Greenville Upstate Business Journal.