Here’s What We’re Most Excited About in Coworking this Year

As coworking moves from startup trend to mainstream business model — with everyone from big corporations to freelancers jumping on board — here are three coworking trends that we think are setting a new office standard.

1. Bespoke coworking

With coworking spaces cropping up across major cities and suburbs, it’s no longer difficult to find a place to work. Clients just have to decide which workplace best suits their needs.

Knowing this, spaces are stepping up their game and showing off unique offerings to set themselves apart. For us, it’s letting our members test drive a new sportscar and hosting art exhibits; for others, it’s Thursday night kegs and hackathons. There are spaces with art studios; there are spaces you can ski to; one space even announced it plans to build an indoor lake.

Today, when you’re seeking the ideal workplace, the only limit is your imagination.

2. Coworking spaces become self-sustained networks

At Serendipity Labs, like many coworking spaces, we encourage members to expand their networks; we do this by hosting professional events and designing a workspace that promotes collaboration and communication. As a result, the coworking space has become a hub for learning and growth: large companies hire small startups and help them thrive; individuals attend workshops to advance their professional skills and networks.

The more that membership grows, the more diversity among members. Eventually, a successful, diversely populated coworking space could largely do business solely amongst those who belong there.

3. Sleeping where you work

Recently, there’s been a lot of buzz about co-living spaces, in which people are not only working but also living alongside each other. These spaces — which are taking off in San Francisco and coming soon to Los Angeles — might be an extreme version of the coworking movement.

But then again, maybe they’re not so extreme.  Our Miami location is nestled in two floors of a new high rise residential tower with a rooftop pool deck.

And from our experience, companies need employees to travel for business, but the quality of a person’s work decreases when they work from a hotel room. Most business travelers could benefit from having access to coworking spaces while on the road.

We plan to extend the hotel business center or lobby to an adjacent coworking space. Give business travelers a workplace they can rely on — one with ergonomic workstations, natural light, a secure network connection, and those same opportunities for professional development, while still being a few steps away from where they sleep.

Excited? So are we.

Trends in Hospitality: Revving Up Workplace Services

Photo: | LOT-EK Image

The need to satisfy the demands of smaller business groups has prompted leading hotel brands to capitalize on the coworking trend by creating more purpose-built workplace and meeting spaces.

A recent study from New York University’s Tisch Center for Hospitality, Tourism, and Sports Management states that business travelers are looking for something more than the ability to work from their rooms, and that they are also lukewarm to the idea of working from a small, low-impact business center (which is usually full anyway). Several leading hotel brands are taking this idea one step further, by creating more purpose-built workplace and meeting space offerings. Enter coworking. Offering coworking also solves another challenge for hotels: delivering exceptional small meetings. Large business hotels are great at ballroom-sized events, however, they have a tough time delivering much more than sweaty water pitchers and skirted tables to groups of under 25 attendees.   A move toward satisfying the needs of smaller business groups has prompted hospitality brands to offer co-working style amenities, such as media-enabled studios and work-lounges.  More are sure to follow as business travelers increasingly choose to stay at hotels based on the need to maintain momentum while on the road.

Call it “The Next Generation of Office Space,” or “Office 2.0.”  It is the evolving concept of the contemporary office – where some people arrive, work, and leave on a schedule – while others work remotely, and it is changing the traditional work/life paradigm. Put simply, the office is no longer a stagnant destination, but a mobile information environment that travels with the worker and enables full productivity integrated with all aspects of one’s lifestyle.
“Office 2.0” will have an impact that will extend beyond mere work, and weave itself into the fabric of everyday life.

Which hotel has the best workspace?

Coworking as a fully integrated service within hotels is still on its way to market…Asking about favorite hotel workspaces is like asking whether I prefer using a Blackberry or a Treo.  So far, most hotels are still offering the “flip-phones” of workspace, limited features and awkward designs.    But workplaces delivered as a true hospitality service, designed with the sensitivity and style of an iPhone are certainly coming soon. Coworking amenities are the future of the hospitality industry as customer expectations increase.