“It’s all in the name.”
The above is true for rapidly growing coworking brand, Serendipity Labs. With six current locations and plans to open eleven more workspaces by the end of the calendar year, the three-year-old company is showing no signs of slowing down. Their proprietary formula of creating and sustaining “serendipitous connections” between people and physical workspaces is unparalleled.
While their first location in Rye, New York opened in 2013 and since then, Serendipity has by now penetrated markets that span the eastern half of the United States from New York to Texas.
Their approach to scouting and securing locations for their workspaces is unique. “It’s a hub and spoke strategy,” explained Paula Gomprecht, Vice President of Marketing for Serendipity Labs. With urban centers being their hub full of big business, Serendipity can easily extend their reach [or spoke] to target established professionals in the adjacent suburbs.
At their core, Serendipity designed their network to provide an exceptional level of service for all of their members, with flexibility, convenience and professionalism at the forefront of everything they stand for.
Source: Adam Greenwald, “A Rapidly Growing Coworking Brand’s Formula To Creating ‘Serendipitous Connections’,” allwork.space