Managing Coworking: Building Brands, Building Experiences
Paula Gomprecht
View ArticleMove over startups. Big business is starting to fill desks at trendy shared offices.
WeWork, the shared-office company valued at $15 billion, has cultivated a chic vibe to attract the freelancers and startup workers that helped launch the co-working movement. That means hip interior design (some offices have wallpaper created by the Beastie Boys’ Mike D.) and free micro-roasted coffee and craft beer (the company gave out 90,000 glasses during a single month last year).
Source: Patrick Clark, “Co-Working Spaces are Going Corporate,” BloombergBusiness
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