Dallas Morning News – December 6, 2017

By Paula Gomprecht | December 6, 2017

Downtown Dallas’ latest coworking center looks more like the boardroom than the dorm room.

While some of the new shared-office spaces have an industrial look and feature frat boy favs like pool tables and dartboards, Serendipity Labs’ new project in the Arts District is sleek and corporate.
“We really are aiming with the brand to be upscale,” said John Arenas, founder and CEO of Serendipity Labs. “We want our customers to feel valued and comfortable.

“About 40 percent of our members are women and about half are established companies,” he said. “It’s a little off putting to them if all of a sudden there is a ping pong match going on in their office.”

Serendipity Labs has just opened its first North Texas location in the KPMG Plaza building on Ross Avenue. The New York-based firm has about 29,000 square feet of space in the lobby and on the 17th floor of the high-rise.
The ground floor area has a lounge and coffee bar plus a flexible gathering space.

“We wanted to have a retail presence and show our brand,” Arenas said. “You can use it for an off-site meeting or an event.

Source, Steve Brown, New shared office center brings upscale coworking to Dallas Arts District, The Dallas Morning News.