By | August 17, 2017 – August 17, 2017

DALLAS—Craig Hall, the founder and chairman of HALL Group, not only believes in the coworking concept enough to feature a Serendipity Labs Coworking location, the first in the metroplex at KPMG Plaza at Uptown Arts in the Dallas Arts District, but he’s investing in it. The coworking company has attracted more than $125 million of capital for development of its network (more than $100 million is from area franchisees and more than $24 million is in direct corporate funding).

“Serendipity Labs offers an upscale coworking experience and the stature and location of Uptown Arts make it an ideal location for us,” says John Arenas, founder and CEO of Serendipity Labs. “I am also thrilled to welcome Craig Hall and HALL Group as an investor. His vision and entrepreneurial spirit will be invaluable as we grow our network throughout the US and internationally.”

The Serendipity Labs at KPMG Plaza at Uptown Arts will feature a 29,000-square-foot workplace on the building’s 17th floor and lobby level. KPMG Plaza at Uptown Arts is located within the Uptown Arts development in the center of the Dallas Arts District and is home to several businesses, including KPMG, Jackson Walker, Teknion, UMB Bank, Spencer Stuart, Sedgwick and HALL Group. This lease brings KPMG Plaza at Uptown Arts to approximately 85% leased.

Source: Lisa Brown, “Serendipity Coworking Location is the First in DFW,”

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