Managing Coworking: Building Brands, Building Experiences
Paula Gomprecht
View ArticleWhat do you get when you cross a Downtown Miami condo development with a New York City coworking facility?
The fruit of a joint venture between Serendipity Labs and Miami-based Newgard Development Group.
The companies plan to open a 16,500-square-foot coworking facility on two floors of the Centro condominium development that’s under construction in Miami’s urban core. Centro is the first condo to rise in Downtown Miami’s Central Business District since 2008—and will be Miami’s first new-to-market residential building to feature a full-service shared office space.
“The amenity will give our residents, locals and traveling business people access to a modern working environment in downtown Miami,” says Harvey Hernandez, chairman of Newgard. He’s convinced Serendipity’s coworking design and appeal is a fit for the Centro lifestyle and themes, which include mobility, sustainability, and social connection.
The coworking office space design features an open work lounge, a lab cafe, private offices, dedicated workstations, ideation studios and meet-up rooms. Coworking members can choose how they will work based on their specific officing needs. Meeting spaces will come equipped with collaboration tools and HD monitors.
“The partnership with Newgard is an example of how new workplace amenities can raise the bar for urban living, while enhancing the quality of life for residents,” says John Arenas, CEO of Serendipity. “With the Serendipity Labs coworking space, residents will be able to truly enjoy the full work-live-play lifestyle in downtown Miami.”
Centro is a 352-unit loft-style condo tower set to rise at 151 Southeast 1st Street. Scheduled for completion in early 2016, Centro is Miami’s first residential building to have a fleet of on-site Smart Cars through a partnership with the Car2Go vehicle sharing program. Preconstruction prices start in the low $200,000s and top out in the mid-$400,000s.
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