Digital Marketing Strategy for 2021 & Beyond

A new year, a fresh start, and another opportunity to take stock of how we market, what has changed, and how best to adapt. There’s no doubt the business world is in a state of flux, with changes coming from all angles. The challenge and the opportunity is to see those changes and position your business properly.
Digital marketing continues to rise as an essential strategy for most businesses. No matter what industry you are in, you owe it to yourself to find out more.
We’ll cover:
• Moving towards a digital first strategy
• The return of pre-pandemic marketing
• What changed in the last year
• What has been changing that took prominence last year
• Capitalizing on digital exhaust
• Finding the people that matter

Susan Catalano is the Managing Partner of JQLaCorte, LLC, a full-service LinkedIn consulting firm. Susan is a LinkedIn expert and optimizes LinkedIn profiles and company pages, delivers training and provides posting and network growth services for business owners, professionals, and companies. She also consults with companies on the effective use of LinkedIn to achieve measurable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise. Susan designs and implements LinkedIn Employee Advocacy Programs for firms.

Robert Clark is Managing Principal of LucidPointe, a boutique digital agency specializing in online marketing, email marketing, marketing automation, and business automation strategy and execution. He has over 30 years of experience advising businesses from SMB to Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, and information technology.