How to Unlock the Power of LinkedIn for your Startup: Presented by Startup Westport

LinkedIn is one of the most underutilized tools for early-stage founders, whether you’re raising capital, recruiting talent, or building a brand. This session will show you how to optimize your profile to reflect your startup’s story, use LinkedIn Premium or Sales Navigator to target investors and prospects, and create content that builds visibility and trust. You’ll leave with clear, actionable steps to turn LinkedIn into a true growth engine for your business.

Michael Nussbaum is a Westport native (Staples ’11 grad) and active member of the Startup Westport community. After spending the first decade of his career in management consulting and tech — most recently at LinkedIn — he joined Merrill Lynch as a Partner & Financial Advisor at The Nussbaum-Romatzick Group, where he helps high-achieving executives, business owners, and multigenerational families bring clarity and confidence to their complex financial lives. Passionate about empowering founders, Michael now uses the very tools he once helped build to grow his own business — and he’s excited to share tactical ways startup leaders can leverage LinkedIn to build brand, attract investors, and drive growth.