SUW: Spend Smarter: Turning Analytics Into Marketing Decisions With Jeannine Buxbaum

A 60-minute strategic briefing for founders and independent operators

Session Overview
This hour is not a Google Analytics tutorial. It’s a strategic briefing on what your data can actually tell you, how to split a limited budget across appropriate channels, and how to match the right platform and campaign type to the objective in front of you. Whether it’s launching a product, filling a consulting pipeline, or growing a niche brand, this presentation will help unlock what’s needed for business impact. We’ll cover where AI genuinely speeds up the work and where it will confidently mislead you. You’ll also leave knowing when to hire a specialist and exactly what to ask so you aren’t sold something you don’t need.