The Impact of Sustainable Investing (ESG) on Venture Capital

Date / Time

October 27, 2020

1:00 pm - 1:45 pm ET

Hosted by Serendipity Labs

Climate change and a 2005 UN study has triggered a steady rise in the use of non-financial factors regarding Environment, Social, and Governance (ESG) to assess the value of investments such as equities, EFTS, and bonds. Applying such factors is broadly termed “sustainable” investing, and over 25% of US domiciled assets under management are now invested this way. The COVID-19 pandemic escalated the rate of growth in sustainable investing. Increasingly, startups are being scrutinized for ESG factors. The pandemic gave rise to VC funds focused on social justice and environment solutions. Consequently, universities and limited partners, are facing scrutiny of VC funds diversity. In this seminar, Brenda Lewis gives valuable background to better prepare ESG aware social benefit positioning prior to seeking external funding.

Brenda Lewis is the owner of Transactions Marketing, Inc., a 39-year-old venture management firm. Above all, Transactions Marketing, Inc. focuses on the launch and funding of enterprise mission critical software, systems, and services. Transactions Marketing, Inc. owns and operates TechXel Stamford, a B2B tech accelerator. Prior to starting Transactions Marketing, Inc., Brenda spent 15 years in systems and marketing at Exxon International, Marine Management Systems, Inc. and Pechiney Ugine Kuhlman. On a pro bono basis, Brenda is a charter organizer of Kauffman Foundation’s One Million Cups/ Stamford. She also judges for the annual Draper Competition for Collegiate Women Entrepreneurs.


Brenda Lewis, Principal, Transactions Marketing, INC., Stamford, CT

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