Coworking is weaving its way into the business center world, but there is competitive pressure from outside forces.
One such force to be reckoned with is Serendipity Labs. The company is planning a rapid expansion of alternative workspace, including coworking, that should be turning the heads of every business center operator in New York and beyond.
Serendipty Labs has designed workspace that promises to give workers the literal best of all officing worlds. For example, members can move from collaborative spaces to quiet personal workspaces to social gathering spaces at different points in the day as they have needs for different types of space.
“Thirty percent of U.S. knowledge workers are now un-tethered from the corporate workplace, a figure projected to reach 60 percent by 2020,” says John Arenas, Serendipity Labs, CEO. “These knowledge workers are now choosing where they work and how they collaborate, the same way they choose their own mobile devices.”
– See more at: https://www.officingtoday.com/2012/08/business-centers-get-new-competition-with-serendipity/#sthash.WNnw8TR5.dpuf
Source: Mike Sullivan, “Business Centers Get New Competition With Serendipity”, Officing Today (August 9, 2013)