Vision & Mission

Knowledge workers increasingly choose how they work, while companies are reinventing their real estate strategies and workplace policies to lower costs, enhance financial performance and increase employee engagement. Serendipity Labs was founded with a singular vision: to build a network of inviting, inspirational members-only workplaces, combining state-of-the-art workplace design, technology, and security with the highest service level standards to deliver a consistent and peerless workplace experience through company-owned, franchised, and managed Labs in urban and suburban locations. Our mission is to deliver an upscale, hospitality-based workplace experience that can serve as an extension for businesses and a home base for established, independent professionals.

What Makes Us Different

Serendipity Labs is in the hospitality business, not the office rental business. Each Serendipity Labs workplace is staffed by members from the local community with a passion for hospitality and exceptional service. Our commitment to consistently delivering a first-class experience is what sets us apart. At Serendipity Labs, we strive to become part of the fabric of our communities. Our network is growing through owned, managed and franchised locations in office buildings, high-rise residential projects, hotels and retail properties, with over 100 locations currently under development. Why does this matter? Our franchisees understand how to deliver on incomparable hospitality, and they are invested in their community, making each location the best it can be. Want to learn more about becoming a Serendipity Labs franchisee? Click here. Each Lab is imbued with vitality from a mix of members, events and programming – allowing for serendipitous interactions and helping members reach their fullest potential, both professionally and personally.

Flexibility. Inspiration. Worklife.

Can a workplace deliver an inspirational experience? It can if it’s designed and delivered with as much intelligence and care as a Serendipity Labs. With membership plans ranging from full-time, dedicated offices, to coworking plans to occasional drop-in plans, Serendipity Labs offers productive, welcoming environments that meet the on-demand workplace needs of remote and mobile workers, business travelers and project teams. Our hospitality teams also deliver exceptional offsite meeting and corporate event experiences. It all comes together at Serendipity Labs: A members-only premium workplace alternative. With insightful workplace design guidance by Steelcase, Serendipity Labs members can choose the way they want to work, connect, collaborate and thrive. With a level of hospitality that rivals elite hotels, Labs members also get corporate service standards in technology, security, communication, and document management. Private enclaves, ideation studios, lounges and work bars – just a few of the many workplaces available in every Labs location. Contact us to learn more and start your new worklife.

The Labs Leadership Team

John Arenas - Chief Executive Officer and Chairman

John Arenas

Chief Executive Officer and Chairman

John has overall responsibility for franchisee satisfaction, system growth and performance. He has over 20 years experience growing workspace-as-a-service and related technology businesses, including franchising. John and Jones Lang LaSalle oversee final site selection for every location.

Read more about our CEO
Simon Moore - SVP, Business Operations

Simon Moore

SVP, Business Operations

Simon has over 15 years’ experience in the real estate and WaaS industries, creating sales and operational efficiencies within a global organization and instituting change to deliver tangible business results. His expertise lays within his ability to assess challenges from both an end-user and a corporate perspective to facilitate and implement process improvements.

Mike Johnston - VP, Operations

Mike Johnston

VP, Operations

Mike’s team knows workspace-as-a-service inside and out. His team has years of experience in hospitality, business center and club operations. From service standards to staff training, to sales systems to procurement. You can rely on us to enable unmatched Lab performance.

Vinay Kantak - CIO & VP - Platform Services

Vinay Kantak

CIO & VP - Platform Services

Vinay leads the OASIS service delivery platform team, including evaluation, design, development, integration, implementation and support of the lab level and enterprise level technology, operations and related services.

Colleen Susini - VP, Sales

Colleen Susini

VP, Sales

Colleen has over 25 years of experience in the workspace-as-a-service industry including running sales for the New York Metro Market. Colleen leads our regional sales teams to drive overall membership, event and service product sales across the organization.

Paula Gomprecht - VP, Marketing

Paula Gomprecht

VP, Marketing

Paula leads marketing and communications strategy for Serendipity Labs. She brings over ten years of experience in the upscale hospitality industry working with franchisees, where during her tenure worked on launching new brands and executed multi-channel national awareness and tactical campaigns.

Roger Stone - VP, Finance

Roger Stone

VP, Finance

Roger leads the financial strategy and accounting function for Serendipity Labs. He has first-hand experience of the evolution of the shared workplace industry, accumulating over 20 years experience in a range of international commercial finance roles. Roger is a Fellow of the Chartered Association of Certified Accountants.

Elisabeth Sandoval - VP, Business Operations

Elisabeth Sandoval

VP, Business Operations

Elisabeth joined Serendipity Labs following success in portfolio transformation for enterprise customers and building inside and outside sales teams. She brings over 7 years’ experience in the industry, implementing best practices and continually developing new and creative approaches to CRM and platform utilization, lead generation programs and outbound sales initiatives, and the training and implementation of sales processes.

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