The concept of collaboration applies to business in a wide variety of ways, but at its core, collaboration is the merging of ideas. And where do ideas come from? People, of course. Where else? Last time we checked, you can’t Google something that’s not already on the internet.
True creativity surfaces from group brainstorming. Throwing ideas around until the supreme avails. At the very least, collaborating requires two people that are 100 percent willing to listen to one another. After all, it takes two people for even one to listen.